Hotel Marketing Summit @ NoVacancy

Customer expectations are on the rise, and reaching and capturing the attention of prospective guests getting harder. Learn from marketing gurus who’ll share expertise, hot tips and big ideas to drive your marketing strategy from mediocre to mastermind.

VIEW THE AGENDA

Marketing, Wednesday 17 September 2025

Lizzie Mulherin

Marketing

09:25

Marketing Summit Host

Lizzie will keep the energy up and the Marketing Summit running smoothly. She’ll guide you through the program, introduce sessions and make sure the transitions feel seamless so you can focus on soaking up insights from all sessions.

Lizzie Mulherin, Founder, Feature Writer, Lizzie Mulherin

Marketing

09:30

TikTok campaigns: New audiences, new revenue

Declan Malone, Client Partner, TikTok

Panel discussion

Marketing

10:05

How to simplify your digital presence for maximum impact

Moderator: Cooper Jitts, Founder, Talk Agency

Amy Cherry, Digital Marketing Director, Salter Brothers Hospitality

Katie Cage, Director, Loyalty & Marketing, Choice Hotels

Georgia Rickard

Marketing

11:00

How to hack the #1 hospitality trend in 2026

Georgia Rickard, Founder, Georgia's Media Circle

Panel discussion

Marketing

11:30

Beyond Google: How hotels can win in the age of ChatGPT and AI search

Moderator: Jackie Douglas, President, Hospitality Sales & Marketing Association Intl (HSMAI)

Tracy Macarthur, Senior Marketing Manager, Digital, Campaigns & Hotel Marketing, Travel & Leisure Co

Paul Hewett, CEO, In Marketing We Trust

Catherine McLaughlin, Director - Field Marketing, Australia, New Zealand and the Pacific, Marriott International

Brent Harris, Vice President, Sales, Cendyn

Michael Brennan

Marketing

12:15

What's influencing booking behavior in 2025?

Michael Brennan, Director, Business Development, Expedia Group Advertising, Expedia, Inc.

Pascale Rocher

Marketing

12:40

Microdose the mainstream: Storytelling with edge in a crowded market

Pascale Rocher, Area Director of Marketing - Brisbane and Byron, Crystalbrook Collection

Panel discussion

Marketing

13:05

Nailing your influencer strategy

Moderator: Georgia Rickard, Founder, Georgia's Media Circle

Jessica Baider, Influencer & Content Manager MEAAPAC, Accor

Danelle Ayers, Founder & Director, Studio Moda

Panel discussion

Marketing

14:00

Pushing boundaries: Bold brand moves that work

Moderator: Andre Jacques, Regional Director of Marketing, Pacific, and Director of Sales & Marketing, The Langham Melbourne

Pascale Rocher, Area Director of Marketing - Brisbane and Byron, Crystalbrook Collection

Jade Cooper, Director of Marketing, M&L Hospitality

Victoria Peterson, Group Director of Marketing Performance, Salter Brothers Hospitality

Panel discussion

Marketing

15:00

Activating brands with local experiences & media collaborations

Moderator: Victoria Peterson, Group Director of Marketing Performance, Salter Brothers Hospitality

Joshua Hunt, Co-Founder l CMO, Drifter

Naomi Hammond, Director of PR & Communications, Pacific, Accor

Kate Branch, Chief Marketing Officer, Emerald City Hotels

Panel discussion

Marketing

16:00

Smart budgeting: Maximizing ROI on paid ads

Moderator: Amy Cherry, Digital Marketing Director, Salter Brothers Hospitality

Pascale Rocher, Area Director of Marketing - Brisbane and Byron, Crystalbrook Collection

Jamie Binder, Marketing Manager, Morris Escapes

last published: 17/Sep/25 00:25

Why Hotel Marketers are attending:

1. Connect, network and share stories with other Hotel Marketers

2. Be inspired with new tech and marketing strategies to help optimise your campaigns and drive greater conversion.

3. Learn from peers and experts in the Hotel Marketing Summit

Where & When

ICC Sydney Exhibition Centre
Darling Harbour, Sydney

Wednesday 17 September 2025
Thursday 18 September 2025
Open 9:00am – 5pm daily

Information

Sponsor/Exhibit

Register Free Now

Contacts

Sponsorship Enquiries
Matthew.Gatfield@terrapinn.com

Speaking Enquiries
Katarina.Mesarovich@terrapinn.com

Marketing Enquiries
Laura.Flannery@terrapinn.com