Giulia Colombo is a healthcare policy and market access leader with extensive experience at the intersection of payer relations, global advocacy, and public affairs. She currently serves as Global Director of Payer Policy & Partnership at CSL, where she drives strategic initiatives to shape access policy environments, advance patient advocacy, and foster collaboration with payers. Prior to this role, Giulia held positions in consulting and trade associations in Brussels, focusing on advocacy, policy shaping, and public affairs. She holds a Master’s Degree in International and European Politics from Università Cattolica del Sacro Cuore in Milan, with additional studies at the University of Freiburg. With a strong foundation in political science, international law, and economics, Giulia brings both policy expertise and stakeholder engagement skills to advance patient-centered healthcare solutions globally.
Understanding patient experiences, preferences, and behaviours is critical to developing treatments that truly meet patient needs. Yet in rare diseases, capturing and applying these insights remains difficult due to small, diverse populations, delayed diagnoses, a lack of standardized methods, and limited regulatory guidance.
This panel will explore how both qualitative, and semi-quantitative patient data can inform more effective, patient-centred decisions across the product lifecycle in the rare disease space. Experts will address key barriers, such as data integration, resource constraints, and methodological gaps, and share practical strategies and real-world examples to overcome them.
Join the panel and gain a clear view of what meaningful patient experience data look like and how they can drive clinical development strategies, as well as pre-launch and market success