Brian Collins | Director of Sales, Enterprise | Hospitality
Amadeus Hospitality Americas, Inc.

Brian Collins, Director of Sales, Enterprise | Hospitality, Amadeus Hospitality Americas, Inc.

Explore how technology has fundamentally transformed the hotel website direct booking journey, driving it towards a more retail-oriented approach. As hotel booker expectations shift and new standards emerge, it's vital to stay ahead in the increasingly competitive landscape of the online shopper. Have you ever wondered how to adapt your strategies to reimagine the customer booking journey? Do you today have independent technology solutions by different partners that provide you with an individual brand.com website, a different hotel booking engine and CRM? In this session, we'll discuss how to create a seamless, integrated booking path that drives direct bookings. By simplifying the booking process, encouraging direct interactions, loyalty, and crafting value-packed experiences, you can truly resonate with your booker and create a lasting impact. Join us to learn how to convert more direct bookings and stay at the forefront of hotel technology.

Appearances:



Day 2 - 18 September @ 15:30

Book direct strategy to a seamless guest journey

Explore how technology has fundamentally transformed the hotel website direct booking journey, driving it towards a more retail-oriented approach. As hotel booker expectations shift and new standards emerge, it's vital to stay ahead in the increasingly competitive landscape of the online shopper. Have you ever wondered how to adapt your strategies to reimagine the customer booking journey? Do you today have independent technology solutions by different partners that provide you with an individual brand.com website, a different hotel booking engine and CRM?  In this session, we'll discuss how to create a seamless, integrated booking path that drives direct bookings. By simplifying the booking process, encouraging direct interactions, loyalty, and crafting value-packed experiences, you can truly resonate with your booker and create a lasting impact. Join us to learn how to convert more direct bookings and stay at the forefront of hotel technology.

last published: 29/Aug/25 06:55 GMT

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Where & When

ICC Sydney Exhibition Centre
Darling Harbour, Sydney

Wednesday 17 September 2025
Thursday 18 September 2025
Open 9:00am – 5pm daily

 

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