Bert Goethals | Website, Booking Engine and CRM Specialist
Amadeus

Bert is a seasoned professional in the hospitality industry with a specialization in website development, booking engine optimization, and CRM systems. With a strong background in technology and a passion for enhancing the guest experience, Bert has been instrumental in helping hotels and accommodation providers leverage digital tools to drive revenue and improve operational efficiency.

As a Website, Booking Engine, and CRM Specialist at Amadeus, Bert brings a wealth of knowledge and expertise to the table. He has a proven track record of implementing innovative solutions that streamline the booking process, personalize guest interactions, and ultimately increase direct bookings for properties of all sizes.

With a keen eye for detail and a customer-centric approach, Bert is dedicated to helping hoteliers stay ahead of the curve in an ever-evolving digital landscape. His insights and strategies have helped numerous clients stay competitive in the market and adapt to changing consumer preferences.

At NoVacancy 2025, Australia's largest hotels and accommodation expo, Bert will be sharing his insights on the latest trends in website development, booking engine optimization, and CRM integration. Attendees can expect to gain valuable knowledge and practical tips on how to enhance their online presence, drive direct bookings, and build lasting relationships with their guests.

Whether you are a hotel owner, manager, or industry professional looking to stay ahead in the digital age, Bert is the expert you want to learn from. Connect with him at NoVacancy 2025 to discover how you can take your hotel's online strategy to the next level.

Appearances:

Day 1 - 17 September @ 15:30

Book direct strategy to a seamless guest journey

Explore how technology has fundamentally transformed the hotel website direct booking journey, driving it towards a more retail-oriented approach. As hotel booker expectations shift and new standards emerge, it's vital to stay ahead in the increasingly competitive landscape of the online shopper. Have you ever wondered how to adapt your strategies to reimagine the customer booking journey? Do you today have independent technology solutions by different partners that provide you with an individual brand.com website, a different hotel booking engine and CRM? In this session, we'll discuss how to create a seamless, integrated booking path that drives direct bookings. By simplifying the booking process, encouraging direct interactions, loyalty, and crafting value-packed experiences, you can truly resonate with your booker and create a lasting impact. Join us to learn how to convert more direct bookings and stay at the forefront of hotel technology.

Bert Goethals, Website, Booking Engine and CRM Specialist, Amadeus

last published: 29/Aug/25 06:55 GMT

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