The Event

Where Hotel Design
Meets Its Industry


NoVacancy 2026 brings together the architects, interior designers, FF&E specifiers, procurement specialists and project managers driving the next generation of hotel and hospitality design across Australia and the Pacific.

From flagship refurbishments and boutique new builds through to large-scale repositioning projects and sustainable fit-outs, The Design Hub is where the decisions that shape spaces are made and where the suppliers and innovators behind them connect.

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Event Highlights

Design Highlights at NV25


The Market Opportunity

The Numbers Behind
The Design Hub


Australia’s hotel sector is mid-way through its most active construction and refurbishment cycle in over a decade. The procurement windows are open now.

AU$1.1B+

Estimated FF&E spend in the Australian pipeline to 2028

Colliers, 2026

7,272

Hotel rooms currently under construction nationally, opening to 2028

Colliers, 2026

80.9%

Sydney CBD hotel occupancy - operators have the cash flow to invest in design

STR / Accommodation Australia, May 2026

+12.2%

RevPAR growth across Greater Sydney year on year - FF&E budgets are being approved

STR / Accommodation Australia, May 2026

Keep scrolling and download the full 2026 Market Report  for the full picture - including active project pipeline by state, buyer decision-maker profiles, Brisbane 2032 procurement windows and sustainability brief requirements!

What to Expect

Solutions Across Every
Design Discipline


Hotel Interiors & FF&E

Architectural Design & Specification

Guestroom & Suite Design

Public Space & Lobby Design

Sustainable & Biophilic Design

Lighting Design

Art, Accessories & Soft Furnishings

Bathroom & Wellness Fitout

Food & Beverage Design

Outdoor & Pool Environments

Branded Residences & Mixed-Use

Heritage & Adaptive Reuse

Why Now

A defining moment for
Australian hotel design


After years of deferred capex, investment in refurbishment, new builds and repositioning is accelerating. The sector is reconnecting and The Design Hub is where that conversation happens.

  • 1 Growing refurbishment pipeline across major Australian cities as owners respond to brand evolution and shifting guest expectations.
  • 2 Rising wellness and biophilic investment driven by guest demand and operator ESG commitments.
  • 3 Circular and locally sourced design gaining momentum as operators respond to sustainability targets.
  • 4 Boutique and lifestyle hotel growth creating demand for distinctive, narrative-driven design.
  • 5 Technology integration - from smart room controls to immersive digital environments reshaping the guest experience.
  • 6 Back-of-house design focus as talent attraction and retention becomes a competitive priority.
The Audience

Who Attends


The Design Hub brings together the full hospitality design supply chain - from concept to completion.

Hotel Owners & Developers Architects & Interior Designers FF&E Specifiers & Procurement Development & Asset Managers Project Managers & PMCs Hotel General Managers Lighting & Landscape Designers Furniture & Fittings Suppliers Building Products & Materials

Buyers who attend

Active projects from the people walking the floor


These are not logo badges. These are the organisations currently spending on hotel design, refurbishment, and new-build FF&E - and they attend NoVacancy every year.

Salter Brothers
$1B+ investment

Salter Brothers

InterContinental Portfolio Transformation

Six-property rebrand and refurbishment program across Sydney, Melbourne, Canberra, and the Gold Coast - including the return of the Regent brand to Australia after 28 years.

Crystalbrook Collection
$250M combined

Crystalbrook Collection

Crystalbrook Sam + Crystalbrook Canberra

Two simultaneous new-build luxury hotels under construction - 206 rooms in Adelaide’s CBD and 238 rooms in Canberra, each with rooftop dining, spa, and full FF&E programs.

EVT Rydges Sydney
Active refurbishment pipeline

EVT

Rydges Australia Square, Sydney CBD

Complete refurbishment of 280 guest rooms across 15 floors, new Executive Boardroom, lobby redesign, and new wine bar. Completed January 2025. Part of an active rolling refurbishment program across the EVT portfolio.

Accor
350+ hotels across Australia

Accor

Pacific Refurbishment & Rebrand Program

Three-property transformation following the Bayview International deal - Sydney Boulevard Hotel, Bayview Geographe Resort WA, and Mercure Sydney St Leonards - plus 7 new openings across Australia in 2025 alone.

TFE Hotels
Multi-million dollar program

TFE Hotels

Adina Darling Harbour + Adina Sydney Town Hall

Back-to-back multimillion-dollar refurbishments across two Sydney CBD Adina properties, both designed by Bates Smart - part of TFE’s rolling refurbishment of its national Adina portfolio ahead of Brisbane 2032.

Hilton Sydney
528 rooms, 8,000m²

Hilton

Hilton Sydney - Full Building Refurbishment

528 rooms across 24 floors refurbished by Stack Studio, including 106 new bathrooms, 11 executive suites, new executive lounge, Marble Bar restoration, and full ground floor lobby redesign.

Pro-Invest Group
15 hotels under management

Pro-Invest Group

Hotel Indigo Melbourne + ANZ Development Pipeline

Active hotel development and asset management across 15 properties in Australia and New Zealand, with new-build pipeline including Hotel Indigo Melbourne and flex-living conversions underway.

Quest Apartment Hotels
National portfolio program

The Ascott Limited

Quest Apartment Hotels - Rolling Refurbishment

Ongoing national refurbishment program across the Quest Apartment Hotels portfolio - one of Australia’s largest apartment hotel networks - with in-house design coordination managed directly from their Australian office.

Adina Pentridge Melbourne
2024 Hotel Design Award Winner

Buchan + CHADA

Adina Pentridge Melbourne

Award-winning conversion of Melbourne’s historic Pentridge Prison into a full-service hotel. Winner, Hotel of the Year - Conversion, Australasia-Pacific Hotel Design Awards 2024. A benchmark for adaptive reuse in Australian hospitality.

Exhibiting at The Design Hub

Past Exhibitors


The Design Hub brings together Australia's leading suppliers across interiors, FF&E, lighting, bathroom, outdoor and design technology. The 2026 exhibitor list is growing - check back regularly for new additions, or enquire about exhibiting .

NoVacancy 2026 Design Hub Exhibitors
Free Download

NoVacancy 2026
Design Market Report

The full commercial case for exhibiting at The Design Hub - including active project pipeline data, buyer profiles, market performance figures and the Brisbane 2032 procurement opportunity.

  • AU$900M–$1.5B FF&E pipeline breakdown by state
  • 20+ active hotel projects with design procurement windows open now
  • Sydney market performance data: occupancy, ADR and RevPAR
  • Buyer decision-maker profiles by property type
  • Brisbane 2032: why the specification decisions start in 2026
  • Sustainability brief requirements now mandatory across key projects
Get the full report Download the Report

By downloading this report you agree to be contacted by the NoVacancy team. Your details will not be shared with third parties.

Exhibit & Sponsor

Be at the centre of
Australian hotel design


Put your brand in front of the architects, designers, specifiers and hotel decision-makers shaping the next generation of Australian hospitality. Connect with the buyers and procurement professionals driving the projects.

The Program

Design Talks Agenda


Design Talks unites leading architects, designers and project visionaries to explore the future of hospitality and commercial interiors. Featuring keynotes, panels and deep dives into sustainability, smart design and innovation, this is your must-attend summit for cutting-edge design thinking and connections.

Day 1 Agenda

Design Talks, Wednesday 23 September 2026

Panel discussion
Design Talks
09:30

Nostalgic design: Retro glow ups commanding higher revenue

Caspar Tresidder, Owner Operator, The Hillcrest Motel - Merimbula
Kirsten Stanisich, Director, Richards Stanisich
David Stubbs, Owner, The Berry View
Panel discussion
09:30

Do you really have an AI platform? Why an AI chatbot is no longer enough

Scott Boyes, CEO, Trilogy Hotels
David Thompson, CEO & Co - Founder, Myma.ai
Andy Dharmani, CTO & Co_Founder, Myma.ai
Panel discussion
09:55

The data security questions you should be asking your tech vendors

Dominic Pinto, Director of Sales, Oracle Hospitality
Andrew Turner, Group GM Technology & Digital, EVT
Gianluca Ferrari
Design Talks
10:15

Small footprint, big statement: Designing hotel wellness spaces

Gianluca Ferrari, Marketing Specialist, Technogym Australia Pty Ltd
Tracey Wiles
Design Talks
10:40

My Journey - Designer Edit: Tracey Wiles

Tracey Wiles, Principal and Regional Interior Design Leader, Woods Bagot
Frank Pitsikalis
10:40

From front desk to revenue: How properties are using AI right now

Frank Pitsikalis, SVP & Chief Marketing Officer, Agilysys
Moana Heal
11:05

No more fragmented systems: How AI is finally unifying operations

Moana Heal, Principal Solution Engineer, Hospitality JAPAC, Oracle Corporation Australia
Callie van der Merwe
Design Talks
11:10

Behavioural gaps in your design and how to easily fix them

Callie van der Merwe, CEO, COOOP.co
Panel discussion
11:30

Before you buy new tech: What more can your tech stack do for you?

Andrew Hewitt, Group Manager, Rambla Group
Matty Roberts, Executive Director, The Holidayist Group
Patrick van der Wardt, Principal Advisor, The Hotel IT Guy
Panel discussion
Design Talks
12:00

The hotel design decisions that lift ADR and perceived value

Ozge Fettahlioglu, Managing Director, Cocoplum Wellness Design
Mehwish Kazim, Founder & Design Director, MK Atelier
Adam Britton
12:15

Unlocking revenue beyond rooms

Adam Britton, Project Director, Mews Systems LTD (UK)
 To be Announced
12:40

Which smart building controls we're using

To be Announced, TBA
Helen Kuo
Design Talks
12:45

You're Designing for 2026. Your Hotel Will Still Be Standing in 2046.

Helen Kuo, Partner, FK Architects
Panel discussion
13:05

Changing guest expectations in the age of AI

Frank Pitsikalis, SVP & Chief Marketing Officer, Agilysys
Panel discussion
Design Talks
13:30

Multi-Sensory Wellness: How to breathe new life into your property

Jane Langof, Feng Shui Master, Feng Shui Concepts
Kirsty Ludbrook, Creative Director, Branding, Ludbrook Agency
Panel discussion
13:50

Converting at the final step of the booking

James Cowlishaw, Channel Partnership Sales Manager, PayPal
Ian Cheah, Director, Sales, PayPal
Panel discussion
14:15

The digital guest journey: 2027 outlook

Joshua Hunt, Co-Founder l CMO, Drifter
Caspar Tresidder, Owner Operator, The Hillcrest Motel - Merimbula
Andrew Hewitt, Group Manager, Rambla Group
Rebecca King
Design Talks
14:40

Designing against generic hospitality: How bold design justifies higher revenue

Rebecca King, Creative Director and Interior Designer, Antica Projects
Panel discussion
14:40

Securing profitability through tech without losing the human touch

Joe Kiernan, APAC Director, Mews Systems LTD (UK)
Panel discussion
Design Talks
15:25

Designing F&B that the whole city wants to visit

Ben Creek, Director of Food & Beverage, Pacific, Accor
Cushla McFadden, Director, Tom Mark Henry
Jimmy Bradey, Owner Operator, Liquid and Larder
Panel discussion
16:00

Happy Hour Session: Tech that gets your guests to spend more

To be Announced, TBA
 To be Announced
Design Talks
16:15

Every decision, one vision: How great hotels stay coherent from concept to check-in

To be Announced, TBA
last published: 10/Jun/26 15:05

Day 2 Agenda

Design Talks, Thursday 24 September 2026

Michael Klim
Design Talks
09:30

Daily Wellness: Morning Meditation with Michael Klim

Michael Klim, Olympian, Olympian
Panel discussion
Design Talks
10:00

Designing for human connection in an era of AI fatigue

Callie van der Merwe, CEO, COOOP.co
Brian Steel, ex Global Head of Training and Development, Seagrass Boutique Hospitality Group
Alan Mc Mahon
Design Talks
10:45

The art of the mix: How to make new and old work together

Alan Mc Mahon, Director, MAC Design Studio
Rebecca King
Design Talks
11:10

Smart design moves to maximize your property's footprint

Rebecca King, Creative Director and Interior Designer, Antica Projects
Panel discussion
Design Talks
12:00

How to make sure your restaurant is not empty

Dale Lawrence, General Manager, Cre8tive Hotels & Lifestyle
Callie van der Merwe, CEO, COOOP.co
Julia Farleigh, Designer, Woods Bagot
Panel discussion
Design Talks
13:05

The end of the traditional hotel stay? How to design for co-living and residences

Helen Kuo, Partner, FK Architects
To be Announced, TBA
 To be Announced
Design Talks
14:00

NoVacancy 2026: The Pitch Series

To be Announced, TBA
last published: 10/Jun/26 15:05
The Event

Part of Australia’s
Biggest Hotel & Accommodation Event


The Design Hub sits at the heart of NoVacancy - Australia’s leading annual event for the hotel and accommodation industry. Design, technology, commerce and experience, all under one roof at ICC Sydney.

6,000+ Attendees
200+ Exhibiting Brands
9 Focused SummitS
2 Days 23–24 September 2026

Where & When

ICC Sydney Exhibition Centre
Darling Harbour, Sydney

Wednesday 23 September 2026
Thursday 24 September 2026
Open 9:00am – 5pm daily

 

Contacts

Sponsorship Enquiries
Matthew.Gatfield@terrapinn.com

 

Speaking Enquiries
Katarina.Mesarovich@terrapinn.com

 

Marketing Enquiries
Sasha.Dutt @terrapinn.com