Experience CRM

Exhibitor

Experience CRM is a leading customer relationship management solution for hotels and restaurants. Recognised for its all-in-one CRM, Experience CRM centralises guest data and automates communications before, during, and after each stay. With its newly developed Guest App, it enhances every touchpoint of the guest journey, enabling hotels to deliver highly personalised experiences. The platform helps strengthen guest loyalty, improve and manage online reputation, increase direct bookings while giving teams the hotel tools to engage guests more effectively and build long-term relationships.

Experience CRM includes tools such as :

1. CRM & Customer Relation Campaigns
Experience CRM centralises all your customer information into a single, clean and segmented database. This allows you to understand your guests’ preferences and behaviors, tailor your communications and deliver highly personalised experiences throughout the entire customer journey. With this CRM, you can automate and manage campaigns that engage guests before, during, and after their stay.

2. Marketing
Experience CRM’s Marketing tools give you everything you need to drive direct bookings and strengthen guest relationships. With an intuitive email campaign builder and automated marketing workflows, you can craft tailored communications based on guest segments and key events;  like special offers, seasonal campaigns, or re-engagement sequences. Highlights include: Email creation & templates, segmentation based on more than 40 criteria, automated scenarios, performance tracking and analytics. This helps you save time, increase campaign efficiency, and maximize revenue potential from your existing guest base.

3. Guest App
The Guest App is a customisable web app that enhances guest engagement right from the moment of booking. It allows guests to access information, services and personalised content throughout their stay, improving the experience while reinforcing your hotel brand. Typical app features include: Stay details & itinerary, service requests, personalized recommendations, direct communications. By engaging guests digitally and in real time, the Guest App helps modernise service delivery and increase guest satisfaction.

4. E-Reputation
The e-reputation module lets you monitor and manage your online reputation from one dashboard wtih AI-boost. You can track ratings, reviews and positions across more thant 40 platforms (Google, OTAs, TripAdvisor...), analyse review trends using AI semantic tools and respond strategically to feedback. This helps improve your online presence and attract more direct bookings through stronger brand credibility.

5. Loyalty
Experience CRM integrates loyalty initiatives that turn one-time guests into repeat visitors. Through targeted campaigns, tailored offers and rewards based on guest behavior and preferences, you encourage guests to return and remain engaged with your brand. Loyalty tools include: Custom loyalty programs, rewards & incentives tied to guest interactions, automated segmentation for VIPs and frequent guests, ongoing engagement strategies. By reinforcing guest loyalty, you not only increase lifetime value but also generate more positive word-of-mouth and stronger emotional connections.

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