Demelza Green | Co-CEO
Patient Zero

Demelza is Co-CEO of Patient Zero and 10,000 Spoons, experimenting with AI-native ways of building businesses, products, and brands: tiny teams, AI swarms, and shipping in days what used to take months. A slightly weird, slightly uncool creative, she's a Kiwi turned Australian-first ambassador (joining the pavlova and Crowded House as another successful NZ to Australia asset transfer) who built a career at the intersection of psychology, design, and software. She now knows her real talent was the two hardest parts of product: deciding what to build, and talking people out of building the wrong things. Her work across UX, innovation, marketing and leadership has been recognised across Australia, mostly because she refuses to accept "that's just how we do it." She's happiest where ideas collide, complexity shows up uninvited, and someone hands her a glass of wine.