Giuseppe Turchetti (PhD, Fulbright Scholar) is Full Professor of Economics and Management of Innovation and Healthcare the Scuola Superiore Sant’Anna in Pisa (ITALY), where is also Vice-Rector for Relationships with Companies and Institutions. His main research interests are in the fields of the: organisation, financing and evaluation of healthcare services and health technologies, of the management of innovation, organization and commercialization of medical technologies (pharma, medical devices, e-health), strategic management and marketing (conventional, unconventional, neuromarketing) in the healthcare sector. His research addresses many therapeutic areas and the wide field of rare diseases. He is working on/coordinating several national and international projects in the area of healthcare technologies and management. He collaborates in several projects within the ERN Program (on a regular basis with ERN ReCONNET), European Commission. He is author/editor of twenty books and of three hundred and fifty scholarly papers and book chapters.