LEAD 2017 Programme Agenda

Singapore, 30 October 2017 - 1 November 2017

Schedule

Create your personal agenda –check the favourite icon

Oct 3109:10
Conference pass

How can technology change marketing for the better?

Keynotes
  • What do we think consumers want different from marketers? Do they want to hear from us at all?
  • Let’s talk programmatic: In what ways has been a force for good? Will blockchain help make media buying more transparent?
  • What do marketers actually feel about the Facebook/Google duopoly? Are they using their power fairly? What can disrupt them?
  • Does the digital economy create more opportunities for new brands/start-ups? Or just cement the existing ones’ power?
Oct 3109:50
Conference pass

Cars as a media platform

Keynotes
  • Mobility has become a global challenge & data will play a crucial role
  • Cars are becoming a new connected media & a new advertising screen
  • Brands will be able to able to leverage this new media in unique ways
Oct 3110:25
Conference pass

Neworking Refreshments and Exhibition Visit

Keynotes
Mingle and network with other conference attendees over a coffee during the morning refreshment break. This is also a good opportunity to visit the exhibition stands on the show floor to find out more about solutions and services that will help grow your business.
Oct 3110:55
Conference pass
Oct 3110:55
Conference pass

Chair's Opening Remarks

Analytics
Oct 3110:55
Conference pass
Oct 3111:00
Conference pass

Driving customer engagement: A perspective from Indonesia

Loyalty
  • How important is it to make mobile a central part of your loyalty programme?
  • What types of engagement will add value in loyalty management?
  • What gamification opportunities are value-adding?
  • How do you measure programme engagement?
Oct 3111:00
Conference pass

What marketers outside China can learn from WeChat

Experience
  • How WeChat actually works, and how exactly it differs from Facebook
  • Why WeChat is like a Swiss army knife for marketers
  • How does WeChat work as a marketing platform: An examination of successful cases
  • Is WeChat as a messaging platform relevant outside of China?
Oct 3111:00
Conference pass

Paid advertising on messaging apps

Digital
  • What new forms of paid ads will marketers need to come up with for BBM, Facebook Messenger and LINE?
  • Platform and strategies on BBM, Facebook Messanger and LINE
  • Budget and expected ROI?
Oct 3111:00
Conference pass

How to ensure your marketing tech stack makes analytics simple

Analytics
  • What is the actual difference is between ad-tech and mar-tech?
  • How much has marketing analytics technology developed? To what extent can it accurately track the effect of marketing expenditure?
  • From the marketer’s point of view, how easy is it to build a tech-stack that gives you an apples-to-apples comparison of the effectiveness of your media spend? What are the key challenges?
Oct 3111:20
Conference pass

What loyalty marketers need to know about creating mobile wallets

Loyalty
  • What is the competitive landscape like for mobile wallets?
  • How realistic is it to create a mobile wallet? Just how difficult is it to make your mobile wallet stand out?
  • What are the difficulties of implementing a mobile wallet with your CRM and payment systems?
Oct 3111:20
Conference pass

Engaging customers on LINE

Experience
  • Does LINE have greater potential for social commerce than Western social media apps?
  • How do chatbots on LINE differ from those on Facebook Messanger and WhatsApp?
  • What are the best ways to advertise on LINE?
  • What sort of engagement opportunities does LINE have to offer for marketers beyond advertising?
Oct 3111:20
Conference pass

Eradicating inefficiencies in the digital media supply chain

Digital
  • Why understanding the digital media supply chain is important
  • A breakdown of what the digital media supply chain actually constitutes
  • Which intermediaries actually cause inefficiencies?
  • Questions marketers need to ask their agencies when reviewing programmatic costs
Oct 3111:20
Conference pass

When is last-click attribution useful?

Analytics
  • When can last-click attribution give an accurate picture of advertising effectiveness?
  • Is the cost effectiveness of last-click attribution worth the possible distortion of ad effectiveness results?
  • Who benefits most when last-click attribution is used?
Oct 3111:40
Conference pass

How to transform your loyalty app into a customer utility

Loyalty
  • How do you make your mobile app useful in your customer’s day-to-day life?
  • Are consistent mobile rewards the only way to make your app an integral part of your customer’s life?
  • Beyond loyalty points: What else does a loyalty app have to do to draw people back?
Oct 3111:40
Conference pass

How should marketers effectively deal with the proliferation of chat apps?

Experience
  • What guidelines should marketers adopt when deciding which apps they need to be on?
  • Is developing your own customer app even worth discussing anymore?
  • Which chat apps should marketers absolutely avoid?
  • Do you invest in an app which you know has shrinking usage e.g. LINE, but is still relevant to the market?
Oct 3111:40
Conference pass

eCommerce marketplaces as a source of marketing data: A look into Southeast Asia

Digital
  • How helpful is Amazon’s purchase data for retargeting?
  • Are Tokopedia, Lazada and their ilk worth advertising on? How easy it for advertisers who don’t sell through them to work with them?
  • When will marketplaces become a key source of data for advertisers in Southeast Asia?
Oct 3112:00
Conference pass

Lunch

Keynotes
More networking opportunities over lunch with other conference attendees and speakers. This is also a good opportunity to visit the exhibition stands on the show floor to find out more about solutions and services that will help grow your business
Oct 3113:20
Conference pass

Giving your customers relevant offers and a personalised retail experience

Loyalty
  • What are the customers’ key priorities, and how do we understand them better?
  • How do you create relevant content and offers for your loyalty customers?
  • How can retailers can get ahead to fulfil customers needs?
  • What would be the future of the loyalty programme offer?
Oct 3113:20
Conference pass

How simple technology permits just-in-time research to track moments that matter, and why you should be investing in it

Experience
  • Why the smallest differentiators are what make or break brands
  • Why tracking the smallest moments, with results just-in-time, can lead to insights of disproportionate importance
  • Overcome the traditional barriers of market research through the use of simple technology
  • How technologies like 360-degree cameras and Camera Glasses allow you to track micro-moments that matter
Oct 3113:20
Conference pass

What’s the value of a ‘follower’?

Analytics
  • Why ‘followers’ and ‘subscribers’ are hugely important even if - in and of themselves - they are vanity metrics
  • How a large social media following allows brands to build lookalike campaigns that inform paid social ad spend
  • How engagement with followers allows brands to truly understand how people react to them
Oct 3113:20
Conference pass

How marketers should think about virality

Digital
  • Why virality is an important measure of a social media marketer’s success
  • Is virality predictable? If so, how do you do so?
  • Campaigns that have gone viral – examples of regional campaigns from ZALORA, Chanel, CMG.Asia and more
Oct 3113:40
Conference pass

Making your rewards programme desirable

Loyalty
  • When does it make sense for your programme to be positioned as aspirational rather than inclusive?
  • How do you create such a programme? What are the costs involved, not just of maintaining it, but of losing potential business by excluding certain customers?
  • Examples from Openroad Auto Group and more
Oct 3113:40
Conference pass

Marketing meets IoT: What marketers need to know

Experience
  • How the IoT will bridge the gap between the physical and the digital, and what marketers can do to benefit from this
  • What IoT devices do consumers currently use? And how can marketers utilize these to engage with customers?
  • When will IoT-connected devices become important enough for mainstream marketers to invest in them?
Oct 3113:40
Conference pass

Why measure Engagement Rate and how does it demonstrate effectiveness?

Analytics
  • What exactly is Engagement Rate and what does it really measure?
  • Why does Engagement Rate matter when it comes to social media?
  • Who should use Engagement Rate as a success metric?
Oct 3113:40
Conference pass

Which social media channels offer the best prospects for organic reach?

Digital
  • What does it take to gain organic reach on Facebook?
  • What does it take to get views on YouTube?
  • Which social media platforms are most brand-friendly?
  • Which platforms are most cost-effective?
Oct 3114:00
Conference pass

How Artificial Intelligence (AI) will change creativity & the advertising space

Experience
  • How AI is currently being used in advertising and marketing
  • How advertising collaterals will change with AI
  • How the structure of creative agencies and the process of advertising design will change
  • What’s next: How AI in marketing has progressed since the Clorets campaign
Oct 3114:00
Conference pass

How to formulate the correct social KPIs

Analytics
  • Why the ‘perfect KPI’ is an illusion, and social KPIs need to be constantly redefined
  • How can social media marketers make social KPIs relevant to those who don’t care about social?
  • How can marketers ensure that their social KPIs accurately reflect long-term brand-building as well as short term sales?
Oct 3114:00
Conference pass

Rewards and incentives for B2B brands

Loyalty
  • How has B2B engagement evolved over the years?
  • What B2B loyalty is in today’s context – digital, social, mobile and big data impact
  • How rewards and incentives drive B2B programme success
  • Impacting the bottom line – what KPIs matter most
Oct 3114:20
Conference pass

Developing loyalty in a saturated market

Loyalty
  • Are there too many loyalty programmes? Have loyalty programmes become a hygiene factor?
  • Are coalition programmes better than standalone programmes at developing customer loyalty?
  • What, today, attracts people to join a loyalty programme?
Oct 3114:20
Conference pass

Applying design thinking to marketing

Experience
  • What design thinking actually means: An overview of IDEO’s design thinking framework and its relevance to marketers
  • What traditional marketing is like for B2B companies, and how design thinking upends this
  • How Sirius Decisions helps redesign content creation and deployment
  • How design thinking builds empathy into a company’s infrastructure
Oct 3114:20
Conference pass

What marketers need to know about Data Management Platforms (DMPs)

Analytics
  • What exactly are DMPs? How, technologically, do they differ from standard CRM software?
  • In what circumstances does it make sense to invest in one?
  • How should DMPs fit into your overall tech strategy?
Oct 3114:20
Conference pass

How to apply growth-hacking techniques to analogue brands

Digital
  • What growth hacking actually means, and how it differs from traditional marketing
  • The challenge for ‘Analogue’ brands
  • A consumer centric framework to enable growth hacking for ‘analogue’ brands
  • Case studies including Lifebuoy Infection Alerts System and McDonalds McDelivery
Oct 3114:40
Conference pass

Going the coalition route: Just how profitable is this for airlines?

Loyalty
  • What are the key advantages of developing a coalition programme over an FFP (and vice versa)?
  • What would draw consumers to a coalition programme as opposed to an FFP?
  • Is there enough room on the market for more FFPs?
  • Would consumer brands outside of the travel industry do better partnering with airlines, or joining coalition programmes?
Oct 3114:40
Conference pass

Succeeding in Asia: Lessons from LaLiga’s rebrand

Experience
  • What strategy does LaLiga have to compete with the other leagues?
  • What efforts are LaLiga making in order to be relevant to SEA?
  • How is LaLiga aiming to gather more fans/become relevant to non-football fans?
Oct 3114:40
Conference pass

How realistic is the expectation that marketing analytics will help find causation?

Analytics
  • How much can marketers trust analytics solutions that claim to measure causation, particularly in reference to offline activities for which the path of causation cannot be easily measured?
  • How reliably can marketing solutions predict causation over the long term?
  • How can the impact of long-term brand building activities, for which direct revenue cannot be attributed except by proxy, be measured?
  • Does the focus on marketing analytics privilege the short-term to the detriment of the long-term?
Oct 3114:40
Conference pass

Paid acquisition work for growth hackers: A case study from Reebonz

Digital
  • Organic options for growth hacking: What are some realistic tools for marketers in 2017?
  • Does growth hacking imply that money cannot be spent on customer acquisition? Is advertising an option for growth hackers?
  • How to ensure you’re spending time on the biggest and most profitable users
  • Why acquiring new users isn’t the key goal: Why growth hacking really is about getting new customers fast
Oct 3115:00
Conference pass

Managing a rebrand

Experience
  • How to rebrand without losing your core identity
  • How to ensure a rebrand improves brand perception without alienating core customers
  • How to communicate your rebrand to ensure continued relevancy
Oct 3115:00
Conference pass

Making your marketing truly growth-based

Digital
  • How do you train people to be ‘growth hackers’ rather than marketers?
  • What cultural changes need to take place to make marketing truly growth-based?
  • What pace of action do you have to get used to be a true growth hacker? Do you have to work faster, or just differently?
Oct 3116:00
Conference pass

Insurance: What is your value proposition for High Net Worth (HNW) clients?

Keynotes
  • How do you identify HNW clients in the first place?
  • What can you do to provide an attractive enough product to get a HNW client’s attention?
  • What strategies can you put in place to retain these clients?
Oct 3116:00
Conference pass

Marketing Services: How can marketing services providers differentiate themselves from each other?

Keynotes
  • Why is it so hard for marketing services providers, especially agencies, to differentiate their offering?
  • Is it possible in the first place to do so, or is it fair to say that a lot of what marketing services providers – including tech vendors and agencies – is generic, or, at best, difficult to articulate?
  • Which marketing services providers really stand out? What do they do to make themselves stand out, and what can we learn from them?
Oct 3116:00
Conference pass

Telcos: How to effectively manage customer dissatisfaction

Keynotes
  • What are the main sources of customer dissatisfaction when it comes to their telco provider?
  • How can telcos provide customers flexibility in their plans while decreasing their desire to switch?
  • Are there telcos that are actually loved by customers? What do they do inspire brand love?
  • What strategies can telco marketers put in place to make customers happy? How can telcos be proactive rather than reactive in their customer engagement efforts?
Oct 3116:00
Conference pass

B2B: Creating new demand: How do you break ground in emerging markets?

Keynotes
  • How do you build databases of new target customers? What’s the most challenging part of this?
  • What role do conferences and trade events play in your marketing strategies?
  • What pressures have you faced when engaging with consumers who don’t know your product or speak a completely different language?
Oct 3116:00
Conference pass

Banking: How can bank marketers effectively produce timely content within legal and compliance restrictions?

Keynotes
  • What are the best ways to work with legal and compliance personnel to improve quality and speed to market?
  • What are the challenges faced by financial services marketers to innovate within heavily restricted markets and products?
  • Content marketing: How do you balance high turnover and speed to market with quality and personalisation?
Oct 3116:00
Conference pass

Retail: How do you effectively sell to price-conscious shoppers?

Keynotes
  • What is your company's overall position towards price-shoppers? Why?
  • What are the tactics/ strategies when you want to discourage price shoppers? To encourage them? What are the pros and cons of each strategy and tactics?
  • Do you actively cooperate with price-comparison or coupon sites? Why or why not?
Oct 3116:00
Conference pass

Travel: How to gain and keep the loyalty of travelers

Keynotes
  • What can we learn from the best loyalty programmes in travel? How do they stand out?
  • When does it make sense to create a new loyalty programme? When should brands focus on being a part of existing coalition programmes?
  • Beyond loyalty programmes, what can travel brands do to ensure customers stay loyal?
  • What do travellers look for when making travel arrangements?
  • Do Points/Miles still excite and motivate customers to stay loyal?
  • What do businesses in travel need to do, to remain relevant to today’s customers
Oct 3116:50
Conference pass

Realistic applications of neuromarketing: How technology has made it possible to understand exactly what consumers think and feel about your brand

Keynotes
  • How consumer attention is actually measured using neuromarketing technology
  • How accurate are neuromarketing technologies?
  • How neuromarketing will change the role of market research
Oct 3117:10
Conference pass

The War For Your Eyes – How Augmented Reality (AR) will change advertising

Keynotes
  • What is Augmented Reality technology?
  • An overview of the big successes and failures of current AR technology
  • Facebook, Google & Apple’s new plans: Why AR is suddenly about to take off
  • What AR in mass advertising would look like
  • Could AR really become as standard as the banner ad?
Oct 3117:30
Conference pass

Networking Drinks Reception

Keynotes
Join us for a drink at the end of day one to develop lucrative new relationships and cement existing ones.

Create your personal agenda –check the favourite icon

Nov 109:10
Conference pass

Keeping up with the Zs: What marketers need to know about Gen Z

Keynotes
  • What growing up with complete internet connectivity has done to the way Gen Z views the world
  • How do Gen Z differ from ‘millennials’?
  • How marketers can overcome Gen Zs distrust of brands and advertising
Nov 109:30
Conference pass

How to be a brand with purpose: A case study from Ben & Jerry’s

Keynotes
  • Why true brand purpose really does start from the top
  • Ben & Jerry’s efforts relating to the Paris Climate Agreement and Singapore’s Green Mark standards
  • The money issue: Why just writing cheques is lazy marketing, and why brands should move beyond CSR
  • The business case for supporting a cause: Gen Z and the Millennial generation are increasingly cynical, so learn what brands can do to truly make a positive impact and impression
Nov 109:50
Conference pass

Encouraging loyalty amongst outbound Chinese travelers

Keynotes
  • Why Chinese tourists are particularly difficult to sell to in the first place
  • What challenges do brands face when retaining the loyalty of Chinese tourists when they go back home?
  • Case study from Sephora: How Sephora created a loyalty programme that extends seamlessly across borders
Nov 110:10
Conference pass

Bridging the gap between sales and social

Keynotes
  • If social platforms are where products are discovered, why is there such a discrepancy in attribution?
  • When will social commerce become common practice? What will need to happen to push customers to buy directly from social platforms?
  • Until that happens, should brands view social platforms as advertising and demand-gen tools first?
Nov 110:30
Conference pass

How to compete effectively with Amazon Prime

Keynotes
  • What makes Amazon Prime stand out?
  • Will Amazon Prime work in Southeast Asia? How successful are they now?
  • Do brands/manufacturers have little choice but to work with them? If they didn’t want to work with Amazon, what choices are there?
  • Can retailers and manufacturers compete with Amazon Prime on price? Or is that a futile discussion?
Nov 110:30
Conference pass

Investing in content marketing technology: What do you have to consider?

Keynotes
  • Video technology: Which works best for brands?
  • What technology helps most in content creation?
  • Outbrain vs. Taboola: What’s the verdict? What about Revcontent and other competitors?
  • What questions should you be asking potential vendors when buying content marketing technology?
Nov 110:30
Conference pass

What value can AI give marketing?

Keynotes
  • What is the most impactful change you have seen with the use of AI in marketing?
  • Is AI a boon or bane for marketers?
  • What does a data driven, AI obsessed marketing bias means for brand marketers?
  • How to leverage creativity with data driven AI?
  • Can AI truly replace marketers in the future?
  • How will AI in Marketing evolve in the next 5 years?
Nov 110:30
Conference pass

Linking your CSR programme with your loyalty programme

Keynotes
  • What are the current CSR programmes do you have in your company?
  • How do you involve customers in your company’s CSR programme?
  • Why do you think involving customers is important?
  • How does your loyalty programme play in engaging members/customers in your CSR programme?
  • Do you think this has value on the perspective of the company and the member?
Nov 110:30
Conference pass

Improving transparency in the ad ecosystem

Keynotes
  • Where do you see room for improvement, either on the buy-side or sell-side?
  • What processes and governance can agencies adopt to address client concerns?
  • What can publishers do to improve transparency in their supply-chain?
  • How would you rate the impact of ad verification platforms like MOAT and IAS in improving transparency?
  • What are your thoughts on Ads.txt?
Nov 110:30
Conference pass

Creating an omni-channel experience

Keynotes
  • Do you think there’s an actual difference between ‘omni-channel’ and ‘multi-channel’? If so, what is it?
  • Do you think you’re omni-channel?
  • What technology enables omni-channel marketing?
  • What’s the most difficult part of running an omni-channel marketing campaign?
Nov 110:30
Conference pass

Making practical use of location data

Keynotes
  • What does location data mean to you?
  • Do you use it in your marketing? If you do, how do you use it?
  • Has location-based ad targeting worked for you? If so, how did it work? Was it useful?
  • What is your opinion on beacon technology? Would you use it? If so, why? If not, why not?
Nov 111:55
Conference pass
Nov 111:55
Conference pass
Nov 111:55
Conference pass
Nov 112:00
Conference pass

Acquiring persistent ID data

Analytics
  • Why email addresses are still the most important data to collect
  • What to do when it’s reasonable to collect email data from your customers
  • What other identifiers are useful for a marketer to have
Nov 112:00
Conference pass

What level of social media targeting is acceptable in the name of success?

Digital
  • What are your reasons for being present on social media?
  • What do you take into consideration when advertising on social media?
  • Is it acceptable for social media platforms to make highly private information available to advertisers?
  • What will be your targeting capability wish list?
  • What next for paid social – what does 2020 look like?
Nov 112:00
Conference pass

Next Generation CRM: How CRM programs need to adapt to market reality

Loyalty
  • How to evolve your loyalty program to a membership program
  • How entity-based CRM systems need to adapt to event-based CRM
  • How mobile is the new hub of your membership program
Nov 112:00
Conference pass

Service Recovery: How to turn complaining customers in loyal customers

Experience
  • How do to service recovery in a 24/7 environment
  • What does it take to turn around a really angry customer?
  • How do you avoid making a fool of yourself in a public forum?
  • Case studies of service recovery from Raymond and Burger King
Nov 112:20
Conference pass

Going beyond CDPs: How to create a Universal Data Hub (UDH)

Analytics
  • What actually counts as a 'single customer view' and how do you know you have it?
  • What's the point of a 'single customer view', and how can an effective UDH help you monetise it?
  • Case studies of successful UDH implementation - what's the real benefit to your business?
Nov 112:20
Conference pass

Strategic loyalty programme partnership: Asia Miles best practices sharing

Loyalty
  • How can we keep loyalty programmes successful in a commoditised market?
  • What elements will your partner consider valuable in a partnership?
  • How can the partners’ journey boost members’ recruitment and engagement?
Nov 112:20
Conference pass

Keeping up with the service expectations of the next generation

Experience
  • How do the expectations of Millennials and Gen Z differ from previous generations?
  • Keeping up with the social media game: How to ensure your customer service is impeccable across all platforms
  • Self-service vs. full-service: How do you strike the right balance?
Nov 112:40
Conference pass

How to move towards people-based marketing

Analytics
  • What is people-based marketing?
  • What’s the hardest part of implementing people-based marketing?
  • Why and how to make the best of the implicit information you have
  • Why understanding how to serve the customer with omni-channel methods needs to be developed deliberately
Nov 112:40
Conference pass

What it actually takes to succeed on Instagram: Insights from Indonesia

Digital
  • How Indonesians use Instagram
  • An overview of key feature updates, and how they work in Indonesia
  • Understanding what Instagram is useful for: How to use it for more than just paid advertising
Nov 112:40
Conference pass

How loyalty programmes work: An offline vs online view

Loyalty
  • What loyalty means in the context of the eCommerce industry
  • How the role of loyalty programmes changes according to the business’ lifestage
  • How to regularly engage customers even if they are not shopping regularly: an online eCommerce perspective
Nov 112:40
Conference pass

Measuring customer satisfaction: A case study from Arup

Experience
  • Why customer satisfaction can and should be measured in real time
  • Understanding the mar-tech available to measure customer satisfaction
  • Understanding how to derive insights to improve your value proposition
Nov 114:20
Conference pass

Getting your customers to leave glowing reviews of your business

Experience
  • What are some simple and practical tips to getting your business or products reviewed on the right sites?
  • How should you use these customer reviews in your marketing collaterals?
  • What are some examples of how companies have successfully secured and used customer reviews?
Nov 114:20
Conference pass

Practical uses of machine learning: A case study from Tiki Vietnam

Analytics
  • How machine learning helped Tiki Vietnam target customers that are most likely to respond to ads
  • How Tiki Vietnam built a machine-learning model to segment its email database and reduce email wastage
  • The practical limitations of machine learning: Why machine learning can’t help you if you don’t know where to look
Nov 114:20
Conference pass

How to grow in a commoditised market without a loyalty programme: Lessons from Moleskine

Loyalty
  • What Moleskine did to build a distinctive brand
  • How Moleskine manages to get repeat customers without giving discounts or creating a costly loyalty programme
  • How Moleskine leverages their customer’s loyalty into multiple adjacent products beyond stationery
Nov 114:20
Conference pass

Understanding how to use sponsored content: A perspective from the Chinese market

Digital
  • How brands in China use sponsored content as part of their marketing
  • How can you make sponsored content stand out?
  • Leveraging social media and video platforms
  • Understanding the crucial role of KOLs in sponsored content
Nov 114:40
Conference pass

Engaging with customer reviews: What’s the best strategy?

Experience
  • Should you engage with trolls?
  • How do you deal with customers who have publicly criticized you?
  • Should customers who’ve complimented you be rewarded?
Nov 114:40
Conference pass

Overcoming data blindness: Insights from Sanofi’s dengue vaccine marketing campaigns in Thailand and Singapore

Analytics
  • How regulations induce data blindness, what it means in practice and how this makes gathering 1st-party data difficult
  • The difference between marketing to doctors and patients
  • How ads’ segmentation is used to gauge relevance and engagement
  • Creating new data sources to reduce data blindness: How YouTube ad views and Facebook engagement metrics give an idea of what campaign success is
  • Mind the data gap: How traditional market research is coupled to digital insights to help measure campaign success
Nov 114:40
Conference pass

Ensuring authenticity in influencer marketing

Digital
  • How to search for the right influencers
  • How to co-create content with influencers that feels authentic
  • How to do influencer marketing at scale
Nov 114:40
Conference pass

Creating a referral programme that works: A case study from Circles.Life

Loyalty
  • Why giving people what they want really is the best way to get a referral programme going
  • How do you make your programme desirable enough to get people to refer others?
  • On the other hand, how do you ensure that your referral rewards are not abused?
  • Why referral programmes do, ultimately, require monetary investment
Nov 115:00
Conference pass

Linking social media with your loyalty programme: How does it work?

Loyalty
  • Other than urging customers to shill for you on social media, how can you get them to share their membership to your programme?
  • Which social channels best lend themselves to loyalty programmes?
  • How can brands best utilize social networking sites to improve loyalty?
Nov 115:40
Conference pass

Using technology to iron out friction in the path to purchase

Experience
  • What areas must brands focus on in order to iron out friction in the path to purchase?
  • How can marketers successfully implement technology to make their product or service frictionless?
  • Can experiential tech (AR, VR, AI, and Voice) transcend the prototype stage to be a source of ease for consumers?
  • What are the possible applications for experiential tech in the areas of retail, government, healthcare and education that would improve convenience?
Nov 115:40
Conference pass

Using customer data to build a useful customer journey map

Analytics
  • Why telcos and banks can use a scorch-the-earth approach to customer journey mapping, and why it’s pointless for other industry sectors to try and imitate them
  • How to rank touchpoints by importance so as not to be overwhelmed by the ‘experiential’ aspect of marketing
  • How to develop a cross-functional map that clarifies the customer journey to all internal departments that affect the customer journey
Nov 115:40
Conference pass

Proven strategies to optimize video for mobile campaigns

Digital
  • Maximizing your value and ROI on video ads: How to get around the limitations that scrolling behaviour places on creative storytelling
  • What marketers frequently get wrong about video ads today, and what they can do about it
  • Best-practice examples from CMG, Budweiser and more
Nov 115:40
Conference pass

How can B2B marketers create reward programmes that go beyond giving customer discounts?

Loyalty
  • In what ways are B2B customers similar to B2C customers? In what ways are they different?
  • Is it fair to say that businesses are, first and foremost, concerned with cash benefits? Do they care about non-cash rewards?
  • Is it possible to build a B2B loyalty programme without giving customer cash incentives? If so, how?
Nov 116:00
Conference pass

Reaching out to consumers who aren’t digitally literate: A case study from Myanmar

Experience
  • The digital landscape in Myanmar: How people use their mobile devices, what platforms are popular
  • Why customer service automation doesn’t work in Myanmar, and what brands can do to make the customer experience a seamless one despite the lack of digital literacy
  • Digital customer service for the non-digitally literate customer: Why call centres are a necessity in Myanmar
Nov 116:00
Conference pass

Guiding customers to buy

Analytics
  • How to use customer journey maps to help shorten the customer journey
  • How to understand where customers fall off, and what can be done to re-engage those who won’t buy
  • How customer journey maps can make marketing cheaper and more effective
Nov 116:00
Conference pass

The case for long-form content

Digital
  • Expectations vs. Reality: Why simply producing videos does not produce an audience
  • How Long is ‘Long’? Content Shock and The 'Netflix Paradox'
  • Measurement: Why we are here in the first place?
Nov 116:20
Conference pass

Omni-channel marketing: What it really takes to be available to customers 24/7 on all platforms

Experience
  • The origins of the buzzword: What Omni-Channel actually means, and how it differs in practice to Multi-Channel
  • Why Omni-Channel has, till recently, remained dream rather than reality
  • How technology is changing to make it a reality
  • Cases of Omni-Channel done well: What makes them stand out, and what we can learn from them
Nov 116:20
Conference pass

An examination of completion rate as a metric for the success of video ads

Digital
  • How reflective are completion rates of actual viewability?
  • What counts as a 'view'? A look at Twitter, Instagram, Facebook and YouTube
  • How much importance should completion rates be given as a measure of success?
  • How to target the right way to get maximum efficiency on your video ads
  • What is the most important video marketing metric?
last published: 03/Nov/17 13:25 GMT