Roche leads a group of creative marketers whose mission is to change the way people feel about insurance. She spearheaded the launch of the brand in the Philippines in 2014 and has contributed to the phenomenal performance of FWD from 29th to 12th place in Total Premium Income after its first two full years of operations, making it one of the fastest growing life insurance company in the Philippines. Roche led the company in winning the country’s back-to-back Marketing Initiative of the Year accolade at the Asian Banking & Finance Insurance Asia Awards. She is at the helm of the country’s first ever community and lifestyle rewards app for today’s tech-savvy and passion-inspired consumers. Prior to joining FWD, Roche spent 18 years of strong-in country advertising experience in Southeast Asia with stints in Malaysia, Indonesia, Vietnam and the Philippines.