Bonnie Chow | Head of Marketing (Former)
City Super | Hong Kong
Bonnie Chow joined City Super Group in 1996, and is responsible for the branding, promotion and strategic marketing development of the Group. As the Head of Marketing, she has been one of the key people involved in building and growing the brand over the years. Dealing with the Group's regional business development including Shanghai and Taiwan in recent years, Bonnie also manages the regional marketing development and branding strategy of the Group. In terms of the Group's business development, Bonnie leads the regional marketing teams in different cities in diversified branding strategies, making use of public relations, promotions and social media to raise public awareness of the brand, which has helped to develop the Shanghai and Taiwan markets successfully, also helping the Group to build up a stable foundation for future development
Appearances:
LEAD 2017 - Day One @ 13:20
Giving your customers relevant offers and a personalised retail experience
- What are the customers’ key priorities, and how do we understand them better?
- How do you create relevant content and offers for your loyalty customers?
- How can retailers can get ahead to fulfil customers needs?
- What would be the future of the loyalty programme offer?
LEAD 2017 - Day One @ 14:40
Going the coalition route: Just how profitable is this for airlines?
- What are the key advantages of developing a coalition programme over an FFP (and vice versa)?
- What would draw consumers to a coalition programme as opposed to an FFP?
- Is there enough room on the market for more FFPs?
- Would consumer brands outside of the travel industry do better partnering with airlines, or joining coalition programmes?
Organiser
