Kim Hoeu is the APAC Paid Social Lead at Essence. She is a seasoned digital marketer with passion for social media, planning and strategy development. She joined Essence London in 2015 and has been responsible for evolving Essence's social media proposition in the EMEA region; ensuring it resonates with clients and prospects alike and delivers a framework for future agency success. She’s also been in charge of setting-up and communicating the Paid Social best practices across Essence, globally. Kim recently moved to Singapore as the APAC Paid Social Lead and is actively setting up the APAC social media proposition for Essence’s clients in the region such as Google and Friesland Campina. Before Essence, Kim worked with Rocket in EMEA and was in a Biddable role as Account Director. Kim identifies herself as a self¬‐starter with entrepreneurial spirit and she enjoy working in a fast paced and exciting environment.