Riku Vassinen (M.Sc. Economics) has over 12 years of digital experience of which five years in Asia. Before JWT, he has been spearheading digital innovation in R/GA, TBWA and as the head of MySpace Finland. During his career he worked with great clients including Google, Nike, Uber, Netflix, Nokia, Sony, Audi, Diesel and Unilever. He has written two critically acclaimed books about marketing and won 2 Grand Prix Effies. His unique background on digital combined with strong point-of-view makes him one of the most provocative digital thinkers in the region. In his free time he listens to hip-hop, reads Karl Ove Knausgård and lifts weights.