Jean Thomas | Marketing Director
RedMart | Singapore

Appearances:

LEAD 2017 - Day One @ 11:00

How to ensure your marketing tech stack makes analytics simple

• What is the actual difference is between ad-tech and mar-tech?
• How much has marketing analytics technology developed? To what extent can it accurately track the effect of marketing expenditure?
• From the marketer’s point of view, how easy is it to build a tech-stack that gives you an apples-to-apples comparison of the effectiveness of your media spend? What are the key challenges?

Interviewee: Jean Thomas, Marketing Director, RedMart

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Jean Thomas / How to ensure your marketing tech stack makes analytics simple

Jean Thomas, Marketing Director,
RedMart

Start-up powerhouse with a Masters in Marketing and Finance. Jean has been leading marketing teams of successful global eCommerce start-ups present in 36 markets (Vinomofo.com, SmartBuyGlasses.com) and more recently RedMart. Well versed in eCommerce & marketing, Jean is a strong digital leader...

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Interviewer: Govind Kavaturi, Director of Expansion – APAC, Branch Metrics

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Govind Kavaturi / How to ensure your marketing tech stack makes analytics simple

Govind Kavaturi, Director of Expansion – APAC,
Branch Metrics

Govind Kavaturi is the Director of Expansion (APAC) at Branch, the leading mobile linking company that seamlessly connects brands with their app users across all channels. At Branch, he works towards redefining the mobile landscape in Asia Pacific by spearheading the company’s expansion initiatives ...

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