Tim Winkler | Director
Future Campus

Tim has built his career around retailing ideas. He has played a lead role in planning, coordinating, managing and delivering marketing and communication strategies for a range of government and non-government organisations for more than 20 years, both as an in-house Marketing Director and as a consultant. After eight years as a journalist and two as a Victorian Government Media Adviser, Tim embarked in a career in higher education in 2002, working as Director of Media and Communications and then Acting Director of Marketing at ANU and then Director of Marketing at Monash University. Tim founded Twig Marketing in 2010. He has extensive experience in market research, market analysis and development as well as development and implementation of marketing strategies for the government, higher education, agribusiness and not-for-profit sector. Tim is an expert in higher education marketing and recruitment effectiveness and efficiency. He has worked with 24 universities and more than a dozen VET institutions and has been commissioned to review and restructure more university marketing, recruitment and advancement teams than anyone else in Australia. He has won a range of awards for journalism and marketing and is regularly invited to write or speak about marketing and innovation. He founded Future Campus, a newsletter for the Higher Education sector in 2023 and it now has more than 10,000 readers. He co-founded the Ai Collab with Dr Nici Sweaney in 2023 and works on a range of ai solutions for higher education. Tim approaches each job for Twig in the same way – looking at opportunities to turn strategic insights into materials and initiatives that drive significant outcomes.