Customer & Commerce Stage

By attending this session, you will gain insights into:

• Practical steps for integrating your sales, marketing, and customer service channels for a seamless experience.
• Utilizing data analytics to understand customer behavior and personalize your outreach efforts across all platforms.
• Implementing cost-effective technology solutions to automate and manage your omnichannel presence.
• Measuring the ROI of your omnichannel efforts to ensure they are driving tangible business growth.

A fast and furious session making a cross-functional case that brand-building is business building. What does your whole business need to understand about what's changing and what stays the same? By attending this session, you will gain insights into:

• The Brand-formance flywheel: Learn why brand-building is not a “nice to have” but a proven driver of commercial growth, now and tomorrow.
• Be Findable or Get Lost: Understand how AI is reshaping customer discovery and what this means for attracting tomorrow’s buyers.
• Creativity is your moat: See how creativity and distinctiveness are becoming critical competitive advantages in B2B, helping businesses stand out in a noisy, AI-fueled marketplace.

Sponsored by Airwallex

By attending this session, you will gain insights into:

• Converting social media engagement into direct sales and measurable revenue.
• Implementing effective social commerce tools and platforms to streamline the customer journey.
• Creating a data-driven strategy to identify and collaborate with the right influencers for your brand.
• Analyzing social data to inform your product development and marketing efforts.

By attending this session, you will gain insights into:

• Understanding the fundamental concepts of AI and its potential applications without needing a technical background.
• Learning how to ask the right questions to your technical teams to drive AI projects that deliver business value.
• Identifying practical, low-risk ways to pilot AI initiatives within your organization.
• Using AI-generated insights to make more informed business decisions and gain a competitive edge.

By attending this session, you will gain insights into:

• Developing a marketing strategy that is directly linked to measurable business outcomes.
• Utilizing data and analytics to prove the value and impact of your marketing campaigns.
• Optimizing your marketing spend to focus on channels that deliver the highest ROI.
• Fostering a culture where marketing is viewed as a strategic investment, not just a cost center.

By attending this session, you will gain insights into:

• Crafting compelling subject lines that get your emails opened and read.
• Structuring your email content for clarity and scannability, ensuring your message is understood quickly.
• Utilizing powerful call-to-actions that prompt a response and drive results.
• Implementing segmentation and personalization to ensure your messages are relevant to each recipient.

By attending this session, you will gain insights into:

• Gathering and analyzing customer data to create highly targeted marketing campaigns.
• Implementing personalization across all your marketing channels, from email to social media.
• A/B testing different personalized messages to optimize for conversions and engagement.
• Measuring the ROI of your personalization efforts to prove their effectiveness.

In today’s world, price is transparent, tools are accessible, and competition is everywhere. Competing on price only leads to burnout. In this inspiring session, Sharon Chong shares her journey from breaking even to building a sustainable business and reveals how accountants and SME owners can rise above the price war by building trust, authenticity, and purpose.

By attending this session, you will gain insights into:

• Redesign - Attract with authenticity, not discounts
• Rebuild - Build trust that outlasts transactions
• Rise - Let purpose, not price, be your edge

Growth isn’t just about doing more—it’s about doing better. In this session, Nishita Lalvani, CMO of IFS Capital Group and a seasoned fractional CMO with leadership roles across big tech and high-growth firms, shares how businesses can transform lean operations into scalable growth engines. She’ll explore how marketing and growth strategies directly tie into business outcomes, and how leaders can leverage tools like AI to accelerate efficiency. Expect practical insights, proven frameworks, and real-world stories that will help you unlock smarter, faster, and more sustainable growth.

• From Cost to Value: How to connect marketing and growth strategies directly to measurable business outcomes.
• Scale with Smarts: Frameworks to evolve lean operations into sustainable, high-growth engines without overspending.
• AI as a Multiplier: How leaders can leverage AI to boost efficiency, creativity, and decision-making at scale.