Jolene Sng | Singapore Country Lead & Head of Agencies
Samsung Ads

Jolene is an accomplished marketing and sales leader with a strong track record in building transformative partnerships across the digital ecosystem. As Singapore Country lead and Head of Agencies at Samsung Ads, Jolene is spearheading the expansion of the Connected TV (CTV) ecosystem in Southeast Asia. With her expertise and strategic insights, she’s positioning Samsung Ads as a leader in CTV, connecting brands with audiences in innovative, high-impact ways. Prior to Samsung Ads, she led agency relationships at LinkedIn for Southeast Asia and North Asia.

Appearances:

Accounting & Business Show Asia 2025 - Day 2 @ 11:00

Panel: The ROI-centered mentality: Marketing as a driver of revenue and growth

By attending this session, you will gain insights into:

Developing a marketing strategy that is directly linked to measurable business outcomes.
Utilizing data and analytics to prove the value and impact of your marketing campaigns.
Optimizing your marketing spend to focus on channels that deliver the highest ROI.
Fostering a culture where marketing is viewed as a strategic investment, not just a cost center.

Mason Tay, Director of Global Markets Growth, TripAdvisor