22 - 23 October 2025

Sands Expo & Convention Centre, Singapore

Customer & Commerce Stage

Customer & Commerce Stage, Wednesday 22 October 2025

08:50

Welcome Address by Terrapinn

Welcome to Day 1 of Accounting & Business Show Asia 2025

09:00

Keynote Presentation: Why some businesses scale while others stagnate - Lessons from Asia’s fastest-growing companies

09:20

Title Sponsor Keynote Presentation by Xero Asia

Representative from Xero

Shawn Shen

09:50

Keynote Presentation: Expanding globally without borders: Overcoming cross-border business challenges

Shawn Shen, Country Manager SG, WorldFirst (Ant International)

10:10

Exhibition Visit & Changeover

Panel discussion

10:30

Panel TBC

Representatives from Summit

Panel discussion

Customer & Commerce Stage

10:30

Panel: Omnichannel strategies that actually work for SMEs: How to align sales, marketing and customer experience

Moderator: Sok Hoon Koo, Director of Marketing, Shangri-la Hotel Singapore Limited

Benny Chow, Founder and Chief Marketing Officer, Firefly Photography Pte Ltd

Alvin Tham, Director of Marketing, Communications & Creative, Busy Bees Asia

Zann Chua, Head of Marketing & Communications SEA, ENGIE

Andre Chong, Vice President Marketing & Head of Department, JustCo

Patrick Ong

11:20

Presentation: Future-ready at scale: How practitioners build trusted digital journeys?

Sponsored by ST Engineering

Patrick Ong, General Manager, ST Engineering e-Services Pte Ltd

Danica Burke

Customer & Commerce Stage

11:20

Presentation: Future-ready at scale: How practitioners build trusted digital journeys?

Danica Burke, General Manager, FST

Panel discussion

11:45

Outdated systems are holding you back: What Singaporean and ASEAN businesses need to do / AI-Powered growth: How Southeast Asia companies are cutting costs and unlocking revenue

Representatives from Xero

Customer & Commerce Stage

11:45

Presentation: The future of payments in Asia: What every business needs to know about digital transactions

Reserved for Sponsor

Issac Liu

Customer & Commerce Stage

12:10

Presentation TBC

Issac Liu, Founder, Oktos

12:35

Lunch, Exhibition & Networking Break

13:30

Keynote Presentation: Sustainability or Survival? How to balance ESG with profitability

13:50

Keynote Presentation TBC

Representative from Intuit Quickbooks

Violet Lim

14:10

Keynote Panel: Business owner perspectives: Building a culture of innovation in Asia

Moderator: Violet Lim, Chief Executive Officer and Co Founder, Lunch Actually Group

Jeremy Au, Chief Operating Officer, Lucence

Don Anderson, Chief Executive Officer, Kaddadle

Haoming Lee, Chief Executive Officer, Louken Group Pte Ltd

15:00

Roundtable Discussions (1 - 5)

Alvin Liew

15:45

Case study: Deploying agentic AI workflows into record-to-report cycle

Alvin Liew, Chief Financial Officer, OCS

Panel discussion

Customer & Commerce Stage

15:45

Panel: The rise of social commerce: How brands are monetising engagement beyond likes and shares

Gary Low, Vice President, Social Media, UOB

Uma Ranganathan, Head of Solutions Development, Dentsu

Marcus Yeo

16:10

Presentation: From scroll to strategy – TikTok for Business – A playbook for scaling service-based brands in SEA

TikTok for Business invited on behalf of WorldFirst

Marcus Yeo, Business Development, SEA, TikTok for Business

Panel discussion

16:35

Panel: Women on board! Closing the leadership gap at the highest levels

Moderator: Sarah Lawrance, Founder & Chief Executive Officer, Hot Toast

Zulaifah Abdul Ghani, Board Member/Honorary Treasurer, PPIS (Young Women Muslim Association Singapore)

Siew Ting Foo, Board Member, The Marketing Society

Carmen Wee, Board Member, Workforce Singapore

Customer & Commerce Stage

16:35

Presentation: Smart conversations, more sales: AI-driven chatbots in commerce

Reserved for Sponsor

Customer & Commerce Stage

17:00

Presentation: Payment preferences in Asia are changing: How we adapted to stay competitive

last published: 29/Jul/25 14:45

Customer & Commerce Stage, Thursday 23 October 2025

09:20

Welcome Address by Terrapinn

Welcome to Day 2 of Accounting & Business Show Asia 2025

09:30

Keynote Presentation: Business 2030: The next-gen tools and skills business leaders need to stay ahead

09:50

Title Sponsor Keynote Presentation by Xero Asia

Representative from Xero

10:20

Platinum Sponsor Address

Reserve for Sponsor

10:40

Exhibition Visit & Changeover

Panel discussion

11:00

Panel: Another dashboard? How to actually leverage business data

Sponsored by SAGE

Simeon Ng, Director, Corporate Development, Mitrade

William Djumadi, CFO, PT Vidio Dot Com

Terence Cheng, Finance Business Partner, Arla Foods Ingredients

Panel discussion

Customer & Commerce Stage

11:00

Panel: The ROI-centered mentality: Marketing as a driver of revenue and growth

Mason Tay, Director of Global Markets Growth, TripAdvisor

Jeff Zielinski

11:50

Presentation: Digital transformation ROI: Hype vs. reality and how to measure what really matters

Jeff Zielinski, Chief Financial Officer, Buyandship

Customer & Commerce Stage

11:50

Presentation: The subscription economy in Asia: Why customers are renting, not buying

Reserved for Sponsor

12:15

Presentation TBC

Sponsored by SAGE

Jasela Sarin

Customer & Commerce Stage

12:15

Presentation: The power of personalisation: How we increased conversions with data-driven marketing

Jasela Sarin, Connectivity Director APAC, Go City

12:40

Lunch, Exhibition & Networking Break

13:30

Keynote Presentation: Asia’s economic outlook 2025 – Overcoming headwinds and capitalising on growth hotspots

13:50

Platinum Sponsor Keynote Address

Reserved for Sponsor

Niharika Chaturvedi

14:10

Keynote Panel: Winning as One: The new rules of cross-functional leadership in modern SMEs

Moderator: Niharika Chaturvedi, Human Resources Director, Singapore Fashion Council

Julian Sng, Chief Marketing Officer, Alola

Jamie Lim, Chief Executive Officer, Scanteak Singapore

15:00

Roundtable Discussions (6 - 10)

Panel discussion

15:45

Panel: How Generative AI is transforming business workflows in Asia: Real-world applications

Moderator: Batya Shulman, Partner, Select Investors

Sarah Lawrance, Founder & Chief Executive Officer, Hot Toast

Jackson Ng, Chief Operating Officer & Chief Technology Officer, Azimut Investment Management Singapore Ltd

Sharon Chong

Customer & Commerce Stage

15:45

Presentation: Don’t compete on price – compete on purpose

Sharon Chong, Creative Director / Founder, Exodus 31 Design Pte Ltd

Panel discussion

Customer & Commerce Stage

16:35

Panel: Why customer relationship management matters: Building loyalty in SMEs

16:35

Presentation: The AI Advantage: How it’s fuelling business innovation across Asia

Reserved for Sponsor

Joscel Delos Delos Cielos

17:00

Presentation: Talent at the top: Full-time resource vs fractional C-Suites

Joscel Delos Delos Cielos, Chief Financial Officer, GoSolar

last published: 29/Jul/25 14:45

TALK TO US

For sponsorship and
exhibition opportunities

Laura Binns

laura.binns@terrapinn.com

Roshinee Singh

roshinee.singh@terrapinn.com

For speaking
opportunities

Raymond Phan

raymond.phan@terrapinn.com

Book a call with me

For media and
partnership opportunities

Jessica Foong

jessica.foong@terrapinn.com

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