Haoming Lee | Chief Executive Officer
Louken Group Pte Ltd

Haoming is the CEO of Louken, a venture builder and brand consultancy determined to help visionary enterprises transform, venture, and trade with an ever-changing world. He drives company growth with strategic vision, leading initiatives that help businesses scale globally. Louken has propelled brands like Charles & Keith, Hegen, and BreadTalk Group to international success.
 
Haoming also serves as a Board Advisor for food biotech companies ImpacFat and Less & Co, offering expertise in strategy, business growth, and fundraising. Previously, as Managing Partner of Huggs Coffee, he restructured the business during Covid, achieving significant growth across Singapore and forging partnerships with companies like Samsung and Amazon.
 
Before Huggs, Haoming co-founded Artbox Singapore, a lifestyle event that attracted over 700,000 visitors in six days. As Regional Head of Strategy at Invade, he played a key role in organising major lifestyle events across Asia. Recognised as a change-maker, Haoming received the Prestige 40 Under 40 award in 2017. He is passionate about youth development and mentors young individuals and startup founders through organisations like Mentoring SG.