Yasmine Mansour | Regional Head of Growth, SEA
Monks

Yasmine Mansour is the Head of Growth for Southeast Asia at Monks, where she spearheads growth and new client partnerships. With 17 years of leadership in sales and marketing, she is a leader known for her ability to lead brand transformations and create innovative marketing solutions that accelerate growth. Yasmine is committed to moving the industry and her clients forward by blending creativity, data, and technology to drive real impact. She has successfully led teams across North America, Europe, the Middle East, and Asia Pacific, and has partnered with a portfolio of leading brands globally and regionally.

Appearances:

Accounting & Business Show Asia 2025 - Day 1 @ 15:45

Panel: The rise of social commerce: How brands are monetising engagement beyond likes and shares

By attending this session, you will gain insights into:

Converting social media engagement into direct sales and measurable revenue.
Implementing effective social commerce tools and platforms to streamline the customer journey.
Creating a data-driven strategy to identify and collaborate with the right influencers for your brand.
Analyzing social data to inform your product development and marketing efforts.

Gary Low, Vice President, Social Media, UOB