Danica Burke | General Manager, APAC
FST

As General Manager for B2B creative agency, FST, Danica helps B2B business figure out how to tell better stories that drive greater connection, understanding and impact. Over the past 17 years, she has built a multifaceted career leading teams and driving results for clients across strategic communications, business development, and creative execution, for everyone from start ups to SMBs, from NGOs to MNCs. Her current clients include Visa, UPS and Xero. A keen advocate for building and supporting professional communities, she is also a Board member with the NZ Chamber of Commerce and Chairs the NZ Women's Network, Māia.

Appearances:

Accounting & Business Show Asia 2025 - Day 1 @ 11:20

Presentation: Marketing amidst AI: The evolving tech and enduring principles

A fast and furious session making a cross-functional case that brand-building is business building. What does your whole business need to understand about what's changing and what stays the same? By attending this session, you will gain insights into:

The Brand-formance flywheel: Learn why brand-building is not a “nice to have” but a proven driver of commercial growth, now and tomorrow.
Be Findable or Get Lost: Understand how AI is reshaping customer discovery and what this means for attracting tomorrow’s buyers.
Creativity is your moat: See how creativity and distinctiveness are becoming critical competitive advantages in B2B, helping businesses stand out in a noisy, AI-fueled marketplace.

Danica Burke, General Manager, APAC, FST

last published: 07/Oct/25 05:45 GMT

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