Esther Tan | Global Director, Marketing & E-commerce
Plaza Premium Group

Esther Tan is the Global Director of Marketing and E-Commerce at Plaza Premium Group, where she leads global marketing strategy and drives digital transformation in airport hospitality. With 20+ years of experience in aviation, travel and hospitality, she specialises in e-commerce, digital marketing, CRM and loyalty. She began her career in integrated communications, where early market research sparked a passion for data and led to a focus on CRM and e-commerce, blending creativity with performance to deliver data-driven, customer-centric strategies that achieve measurable business results.

Appearances:

Accounting & Business Show Asia 2025 - Day 2 @ 11:50

Presentation: Why no one reads your emails and what to do about it

By attending this session, you will gain insights into:

Crafting compelling subject lines that get your emails opened and read.
Structuring your email content for clarity and scannability, ensuring your message is understood quickly.
Utilizing powerful call-to-actions that prompt a response and drive results.
Implementing segmentation and personalization to ensure your messages are relevant to each recipient.

Esther Tan, Global Director, Marketing & E-commerce, Plaza Premium Group

last published: 07/Oct/25 05:45 GMT

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