Nawab Qizilbash, MD DPhil, is CMO at OXON Epidemiology, a European-based full-service CRO specializing in global data collection and secondary data real-world evidence studies and strategy. He is also Honorary Associate Professor in Epidemiology at the London School of Hygiene and Tropical Medicine and has written chapters with EMA colleagues in the ENCePP Methods Guide. He has collaborated for over a decade with Stuart Pocock, a renowned Professor of Medical Statistics, on industry projects that include significant publications (Lancets) and extension of the FDA-accepted Pocock Win Ratio from trials to RWE studies. He remains a member of Green Templeton College, Oxford University. Previously, Nawab was Director, Clinical Epidemiology, GSK and was Honorary Consultant Physician in internal medicine at Oxford, working closely with the eminent Professor, Sir Richard Peto FRS on landmark epidemiological studies, as well as trials and meta-analysis.