James joined Autotrader, the UKs largest vehicle marketplace and a FTSE100 organisation in 2018, holding various roles across manufacturer and automotive finance. Today, as finance and leasing development director, James drives the businesses finance and data arm, building out Autotrader's digital automotive finance journeys for consumers, working hand in hand with lenders, brokers, lease co’s, OEMs and rental firms. Additionally, James leads Autotrader’s electric vehicle strategy, deploying initiatives to support EV adoption across the UK. Prior to joining Autotrader, James spent 9 years within the manufacturer space, with various roles across sales and marketing, including Head of Network Development & EV Infrastructure.