Welcome With Pride

Startup Exhibitor

Welcome With Pride is Australia’s leading LGBTIQ+ inclusive tourism training and accreditation program. Welcome With Pride works with hotels and accommodation providers including Accor, Hilton and Hyatt to deliver consistently inclusive guest experiences and create an internal culture of belonging in the workplace. In turn, enabling brands to earn the trust and loyalty of this high-value segment forecast to spend $USD600b on tourism by 2030.

Grounded in research with over 1,000 LGBTIQ+ travelers, Welcome With Pride supports businesses to move beyond token gestures towards consistent and genuine inclusion, through a unique blend of staff e-learning, leadership workshops, and industry accreditation—addressing the 60% of travelers who hide their identity while on holiday in Australia.

Why Join:

High-Value Market: LGBTIQ+ travelers contribute up to 29% of tourism revenue and spend 3–7x more than other segments.
Case Study: After completing our e-learning, 91% of Hilton staff felt more confident providing inclusive service, 92% of Accor staff felt proud to work for a company that invests in DEI and 87% of Accor staff would recommend the training to peers.
Testimonial: Mary Hoggs, Hilton Regional HR Director for Australasia - "Welcome With Pride helps us stay at the forefront of what guests are expecting from us by standardising our training and LGBTIQ+ inclusion practices across our Hilton brand.”
Brand Loyalty: 96% of LGBTIQ+ guests prefer to book WWP Accredited accommodations (WWP Survey).
- This preference is driven by a need for ‘safety / belonging’ and to support ‘good businesses’: LGBTIQ+ guest testimonial - “The WWP accreditation helps me feel more safe and able to support LGBTIQ+ and ally businesses.”