Bosco Anthony | Chief Brand Officer
GRG

Bosco has an insatiable hunger to create and innovate and his fervent passion and knowledge of the digital industry and consulting ecosphere. His energy and enthusiasm are infectious. He’s renowned for taking businesses to newer heights. He focuses on their value proposition and developing the right partnerships to leverage a business’s core strengths. Want to know how to use data-driven insights to make informed, successful marketing decisions? Bosco's keynotes provide the tools and strategies brands need to stay ahead. Harness the power of big data and unlock endless possibilities for your brand!

Bosco Anthony's design thinking approach, ideology and methodical execution of digital strategy, performance marketing, brand immersion and business development growth strategies have helped so many brands bring their story to life. He assists his clients to navigate critical thinking from ‘What is’ to ‘What if'?

Appearances:

Day 1 @ 13:15

PANEL - Technology integration of GAI – the ethical use, data governance, and the potential impacts on educational equity and accessibility

Moderator: Ana Hol, Associate Professor, Associate Dean International, Western Sydney University

Dr Helen Gniel, Director - Higher Education Integration Unit, Tertiary Education Quality and Standards Agency (TEQSA)

Rachel Fitzgerald, Deputy Associate Dean (Academic), University of Queensland

Bosco Anthony, Chief Brand Officer, GRG

Day 2 @ 14:30

PANEL - Future frontier for education marketing - Human intelligence

The education sector is facing a dynamic landscape for attracting students. This panel discussion brings together representatives from GRG, Quant Plus, and Study Melbourne to explore how Artificial Intelligence (AI) is empowering marketing teams in universities, vocational training (VET), and English Language Intensive Courses for Overseas Students (ELICOS).

The discussion will focus on:

AI-Driven Student Recruitment: How AI can be leveraged to personalise marketing campaigns, analyse student behaviour, and target the most promising demographics.
Optimising Marketing Strategies: Utilising AI to optimise campaign performance, predict student interest, and maximise marketing ROI.
Building a Future-Proof Marketing Team: The skills and knowledge marketing teams will need to harness AI for effective student recruitment and engagement.

This panel is designed for marketing professionals in educational institutions interested in leveraging AI to attract and retain students in a competitive landscape.

Moderator: Jacqueline Balsamo, CEO, GRG