25,000
Attendees
60
Sessions
3
Days
Welcome to the Start-up Stories stage, Live from Seamless Middle East
At Seamless, we’re all about fueling the future of innovation, and the Start-up Stories stage is where it all begins! This is the ultimate platform for the region’s brightest start-ups to pitch their groundbreaking ideas and game-changing concepts. In front of an audience of like-minded entrepreneurs, visionary investors, and industry leaders, these start-ups will share their stories, insights, and bold visions for the future.
Prepare to be inspired, connect with the next wave of industry disruptors, and experience first-hand the ingenuity that’s shaping tomorrow’s digital landscape.
Dubai, 20 - 22 May 2025
Schedule
Create your personal agenda –check the favourite icon
May 2012:00
Conference pass
OPENING ADDRESS by Arab Federation for Digital Economy
STAGE 9: FINTECH FORUM KEYNOTE
HE Ahmed Aboul Gheit, Secretary General, League of Arab States
STAGE 9: FINTECH FORUM KEYNOTE
May 2012:00
Conference pass
Conversion & optimization for service-based business websites
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Trafft
Commerce University x Startup Stories Stage
May 2012:20
Conference pass
7 ways to integrate AI to your marketing
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Push Group
Commerce University x Startup Stories Stage
May 2012:30
Conference pass
OPENING ADDRESS: The science of shopping
STAGE 2: THE DIGITAL COMMERCE STAGE
Kate Hardcastle: Chair of The Digital Commerce Stage 2025
STAGE 2: THE DIGITAL COMMERCE
May 2012:40
Conference pass
KEYNOTE FIRESIDE CHAT Scaling for the new paradigm of digital commerce: excelling in the convergence of the online payments, shopping journeys and digital marketing worlds
STAGE 2: THE DIGITAL COMMERCE STAGE
Antonio Marques, Chief Brand Officer, Restaurant Brands International (Burger King, Tim Hortons & Popeyes)
Low Ngai Yuen, Chief Merchandise and Marketing Officer, AEON Group Malaysia
STAGE 2: THE DIGITAL COMMERCE
May 2012:40
Conference pass
Digital payments assembly lines: Paytiko’s redefinition of all the pieces
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Paytiko
Commerce University x Startup Stories Stage
May 2012:45
Conference pass
KEYNOTE FIRESIDE CHAT The future of fintech unlocked: harnessing AI and quantum computing to revolutionize financial modeling, personalization, and risk management
STAGE 9: FINTECH FORUM KEYNOTE
Hanna Sarraf, Chief Risk Officer, Monzo Europe
Ambareen Musa, Chief Executive Officer - UAE, Revolut
STAGE 9: FINTECH FORUM KEYNOTE
May 2013:00
Conference pass
TikTok Workshop Grow with TikTok: Made for Small Businesses, Built for Big Impact
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2013:00
Conference pass
Legacy meets intelligence: 30 years of fintech innovation and the future of portfolio optimization
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Softpak
Commerce University x Startup Stories Stage
May 2013:10
Conference pass
KEYNOTE FIRESIDE CHAT Today’s signature online experience: unveiling the opportunities and impact of digital commerce innovation for building a vision and developing a competition-beating strategy
STAGE 2: THE DIGITAL COMMERCE STAGE
Massimiliano Spalazzi, Group Chief Executive Officer, Mumzworld
Moderator: Ben McCabe, Founder & Chief Executive Officer, McCabe & Partners
STAGE 2: THE DIGITAL COMMERCE
May 2013:15
Conference pass
KEYNOTE INTERVIEW From theory to practice: AI use cases across the future fintech industry
STAGE 9: FINTECH FORUM KEYNOTE
Taner Akcok, Chief Information Officer, DWS Group
Moderator: Holly Joint, Founder, Women4Tech
STAGE 9: FINTECH FORUM KEYNOTE
May 2013:20
Conference pass
The importance of master data in e-commerce
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Sick
Commerce University x Startup Stories Stage
May 2013:35
Conference pass
KEYNOTE INTERVIEW Building the backbone: reinventing Infrastructure for a digital-first economy
STAGE 9: FINTECH FORUM KEYNOTE
Jan Pilbauer, Chief Executive Officer, Al Etihad Payments
Moderator: Mohamed Roushdy, CEO, Fintech Bazaar
STAGE 9: FINTECH FORUM KEYNOTE
May 2013:40
Conference pass
MASTERCLASS The Amazon Ads advantage: why advertising where people buy just works
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Krystel Abi Assi, CEO, Sellers Society
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2013:40
Conference pass
MASTERCLASS Luxury & digital: anticipating tomorrow’s customer platforms
STAGE 4: THE CLICKZONE
Nicolas Degrave, Partner, ENEON
Jerome Lorido, Head of Client Solutions, Audemars Piguet
STAGE 4: THE CLICKZONE
May 2013:40
Conference pass
Revolutionizing transactions: innovative, versatile payment device portfolio for every business need
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Vanstone
Commerce University x Startup Stories Stage
May 2014:00
Conference pass
PANEL A testament of retail evolution: thriving in the commerce sphere as an online key player
STAGE 5: RETAIL HUB
Jonathan Flender, VP Sports – Digital & Omni, GMG
Halima Jumani, Founder & Chief Executive Officer, KIBSONS
Ali Murad, Chief Executive Officer, Leaders Center
Mathew Oommen, COO – Consumer Division, Bin shabib group
Moderator: Dr Nihal El Daly, Managing director, Axellerus Consultants
STAGE 5: RETAIL HUB
May 2014:00
Conference pass
INTERNATIONAL PANEL The road to innovation: a deep dive into implementing ground-breaking technologies to optimize logistic processes
STAGE 1: HOME DELIVERY LAB
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
Moderator: Shailen Shukla, Supply Chain Director, Omar Kassem Alesayi Group Co.
Thinh Vu, Chief Logistics Officer / General Director, Lazada
STAGE 1: HOME DELIVERY LAB
May 2014:00
Conference pass
A hands-on guide to softPOS technology: transform contactless transactions
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Yazara
Commerce University x Startup Stories Stage
May 2014:00
Conference pass
How agentic AI Is reshaping the future of marketing
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved fro CM.COM
Commerce University x Startup Stories Stage
May 2014:10
Conference pass
PANEL The journey to a new realm of digital commerce: building a cohesive ecosystem to innovate, collaborate and transform together
STAGE 2: THE DIGITAL COMMERCE STAGE
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
Annu Gupta, Chief Executive - International Business, Britannia
Liz Heron, General Manager - E-commerce, IFFCO
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 2: THE DIGITAL COMMERCE
May 2014:20
Conference pass
PANEL Real time revolution: reevaluating capabilities and implementing robust security measures for a secure customer experience
STAGE 6: PAYMENTS PODIUM
Hani Bani Amer, Head - Information Security, Al Etihad Payments
Deniz Erhan, Regional Head of Commercialisation & Advisory, HSBC
Riley Macdonald, Director Strategic Planning, Worldpay (UK) Limited
Moderator: Zakiya Abdul Samad, Assistant Professor, Heriot Watt University
STAGE 6: PAYMENTS PODIUM
May 2014:20
Conference pass
PANEL CMO barometer – the 2025 themes
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Anne Tulloch, Marketing Director - Wellness, Alshaya
George Yaryura, SVP Marketing, Mashreq
Hmadeh Rami, CEO, Serviceplan Group ME
Moderator: Alasdair Hall-Jones, Global Director, The Marketing Society
Cemre Akkaya, VP, Desertcart.ae
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2014:20
Conference pass
PANEL RESERVED FOR PRCA AI in PR: smarter strategies or the end of creativity
STAGE 4: THE CLICKZONE
STAGE 4: THE CLICKZONE
May 2014:20
Conference pass
RFID in retail from warehouse to store: the fast track to retail efficiency
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved forKATHREIN Solutions GmbH
Commerce University x Startup Stories Stage
May 2014:30
Conference pass
PANEL Reimagining core banking for a digital-first world: building agility, scalability and enhanced customer experience for the modern user
STAGE 9: FINTECH FORUM KEYNOTE
Lu Zhou, Chief Executive Officer, Vanquour, Royal Bank of Canada
Walid Nagy, Deputy Chairman, Egyptian Arab Land Bank
Hamad Al Fouzan, Chief Strategic Planning Officer, Warba Bank
Miljan Stamenkovic, VP Sales, Tuum
Ghaidaa Mostafa, IT Engagement Manager, Credit Agricole Egypt
Moderator: Mark Rennie Davis, Chief Advisor & Founder, Advistic Consulting
STAGE 9: FINTECH FORUM KEYNOTE
May 2014:30
Conference pass
PANEL Open data and design for a financially inclusive future: how data sharing is driving the future of financial innovation and collaborative solutions
STAGE 8: FINTECH & ID FUTURE
Asim Chohan, Vice President, Global Operations COO, Morgan Stanley
Sanjay Dharwadker, Senior Digital Identity Officer, United Nations High Commissioner for Refugees
Fernando Pacheco, Head of Cash Management Products, Mashreq
Hassan Ahmed Hassan, Senior Director – Head of Business Digital Transformation and Architecture, Commercial International Bank - Egypt
Sheikh Muhammad Noman, Founder - CEO, Pegasus Capital Investments/ Halliday Forfaiting/ Vrijednosnice Osijek Holding
Moderator: Jean Sideris, Director, Edgar, Dunn & Company
STAGE 8: FINTECH & ID FUTURE
May 2014:40
Conference pass
PRESENTATION Mastering delivery: Aura’s FIFA success & T Group’s strategic growth in Syria
STAGE 1: HOME DELIVERY LAB
STAGE 1: HOME DELIVERY LAB
May 2014:40
Conference pass
Inside look: UAE retail trends shaping 2025
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Ayden
Commerce University x Startup Stories Stage
May 2014:50
Conference pass
PANEL The evolution of retail: Building a strong online presence for long-term success
STAGE 5: RETAIL HUB
Khaled Abuhamdeh, Chief Executive Officer, Red Experience Destinations
Erika Doyle, Founder & CEO, Drink Dry
Moderator: Luca Allam, Entrepreneur & Podcaster, Digital Media Expert
STAGE 5: RETAIL HUB
May 2015:00
Conference pass
PANEL Omnichannel unlocked: how marketplaces are reshaping retail & brand strategies in the Middle East
STAGE 2: THE DIGITAL COMMERCE STAGE
Jonathan Flender, VP Sports – Digital & Omni, GMG
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
Niels Floors, Vice President of Strategic Development, ChannelEngine
Sedat Mutlu, Head of Business Development - Gulf Region, Trendyol
STAGE 2: THE DIGITAL COMMERCE
May 2015:00
Conference pass
PRESENTATION Reserved for BPC
STAGE 6: PAYMENTS PODIUM
STAGE 6: Payments Podium
May 2015:00
Conference pass
PRESENTATION Logistics 4.0: Driving efficiency and innovation in the Middle East supply chain
STAGE 1: HOME DELIVERY LAB
STAGE 1: HOME DELIVERY LAB
May 2015:00
Conference pass
PANEL Balancing data and imagination: AI’s role in crafting innovative, customer-centric brand campaigns
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Jacqueline Elboghdadi, Chief Marketing Officer, ADNOC Distribution
Tulay Kilic, Complex Director of Marketing, Hilton Dubai Al Habtoor City
Diana Dzaka Bico, Marketing Director, Engel & Völkers
Lara Barkouki, Head of Marketing, Branding & Creative, Dubai Holding Asset Management
Svetlana Artamonova, Marketing Manager, MERED
Moderator: Mitin Chakraborty, Head of Marketing, Babyshop, Landmark Group
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2015:00
Conference pass
PANEL Demand Gen mastery: exploring key strategies to explosive customer growth with Google Ads
STAGE 4: THE CLICKZONE
Neelabh Mallick, Head of Performance Marketing, Landmark Group
Mona Marfani, Associate Director of Marketing, AEON - Atlantis The Royal
Loay Eletreby, Regional Director of Marketing, L'azurde
Mehul Soni, Digital Marketing Specialist, SalamAir
Mohamed Ashraf, Head of Marketing Communications and Digital Marketing, Abu-Dhabi Commercial Bank
Moderator: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
STAGE 4: THE CLICKZONE
May 2015:00
Conference pass
Revolutionizing fashion: addressing supply chain, sustainability & market challenges with AI-driven innovation
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Centric Software
Commerce University x Startup Stories Stage
May 2015:10
Conference pass
INTERVIEW AI augmented decision making: the next frontier for investors
STAGE 9: FINTECH FORUM KEYNOTE
Moderator: Mohamed Roushdy, CEO, Fintech Bazaar
STAGE 9: FINTECH FORUM KEYNOTE
May 2015:10
Conference pass
PRESENTATION AI and the economy: navigating opportunities, risks, and macroeconomic impacts in a transformative era
STAGE 8: FINTECH & ID FUTURE
STAGE 8: FINTECH & ID FUTURE
May 2015:10
Conference pass
INTERVIEW The loyalty and lifestyle ecosystem: driving impact through product experimentation
STAGE 5: RETAIL HUB
Moderator: Seda Solmaz, Chief Executive Officer, Idea Atelier
STAGE 5: RETAIL HUB
May 2015:20
Conference pass
PANEL Going everywhere your customers go: embracing digital wallets, BNPL and POS systems
STAGE 6: PAYMENTS PODIUM
Andrew McCormack, Chief Operating Officer, Al Etihad Payments
Balaguru Sakthivel, Head of Product, Google
Mahmoud Mourad, VP Digital Lending, MNT-Halan
Amir Ravid, EVP Global Retail Sales • Retail & Retail Pro Sales, Nayax
Zain Haider, Regional Sales Manager - Middle East, Thales
STAGE 6: PAYMENTS PODIUM
May 2015:20
Conference pass
PANEL The current state of MENA’s logistics industry: fostering a dynamic economic environment beneficial for the region’s industry growth
STAGE 1: HOME DELIVERY LAB
Gilbert Abi Zeid, Vice President - Logistics, GMG
Mohammed Abdullah, Deputy Chief Executive Officer, Nana
Suresh Vaidhyanathan, Chief Executive Officer, Abu Dhabi Food Hub
Altaf Althekair, Chief Executive Officer, Circle
Tamer Zawati, Vice President - Logistics, Golden Scent
Moderator: Moamen Abdelbaky, Managing Director, Myla Gate
STAGE 1: HOME DELIVERY LAB
May 2015:20
Conference pass
Decoding digital behaviors in the Middle East: trends in fintech, e-Commerce, and streaming
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Sensor Tower
Commerce University x Startup Stories Stage
May 2015:30
Conference pass
INTERVIEW Forging the future of finance: the renaissance of bank-fintech partnerships in the age of AI
STAGE 9: FINTECH FORUM KEYNOTE
Sean Sarginson, Head of Group Innovation and Fintech Engagement, Emirates NBD
Moderator: Mathew John, Chief Executive Officer, KOCHE Ventures
STAGE 9: FINTECH FORUM KEYNOTE
May 2015:30
Conference pass
INTERVIEW Banking in the digital age: trends, innovations, and pathways for adaptation
STAGE 8: FINTECH & ID FUTURE
Moderator: Nebahat Özge Akcizmeci, General Manager ‑ Turkey, Commercial Head ‑ MENA, YouGov
STAGE 8: FINTECH & ID Future
May 2015:40
Conference pass
PRESENTATION The future of digital commerce: beyond transactions
STAGE 2: THE DIGITAL COMMERCE STAGE
STAGE 2: THE DIGITAL COMMERCE
May 2015:40
Conference pass
PANEL Revolutionizing advertising: AI techniques for enhanced creativity and engagement
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Mahmood Qannati, Chief Marketing Officer, Al Salam Bank
Ahmad Turki Fnais, Director of Communications, Almajdouie Company
Ram Jalan, Director Digital Transformation, Customer Journey Evolution, AI Innovations, Damac Properties
Karim Ali, Head, Wealth and Retail Bank Marketing, Middle East and Africa, Standard Chartered Bank
Moderator: Polly Williams, Managing Director, TishTash Communications
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2015:40
Conference pass
FIRESIDE CHAT The zero-click search revolution: redefining the future of SEO with AI overviews
STAGE 4: THE CLICKZONE
Angelo De Guzman, Marketing & PR Manager, Grand Plaza Mövenpick Media City
Rafay Qureshi, Head of Growth, Getbaraka.com
Moderator: Dawn Kubicek, CEO & Founder, Leaders in Digital
STAGE 4: THE CLICKZONE
May 2015:40
Conference pass
From conversations to conversions: building intelligent commerce experiences with AI & WhatsApp
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Jio Haptik
Commerce University x Startup Stories Stage
May 2015:50
Conference pass
PANEL GenAI in BFSI: the path to adoption for a clear strategy across the value chain
STAGE 9: FINTECH FORUM KEYNOTE
Mahmoud Hamouda, Deputy Chief Strategy Officer, Banque Misr
Jules Pagna, Head of Cyber Risk Intelligence, Insider Technology Risk & Digital Asset Risk, BNP Paribas
Radu Topliceanu, Head of Neo and Personal Banking, Mashreq Bank
Hassan Ahmed Hassan, Senior Director – Head of Business Digital Transformation and Architecture, Commercial International Bank - Egypt
Moderator: Mark Rennie Davis, Chief Advisor & Founder, Advistic Consulting
STAGE 9: FINTECH FORUM KEYNOTE
May 2015:50
Conference pass
INTERVIEW Revolutionizing identity verification and customer onboarding in the digital age: gaining a competitive edge while maintaining compliance
STAGE 8: FINTECH & ID FUTURE
Moderator: Jean Sideris, Director, Edgar, Dunn & Company
STAGE 8: FINTECH & ID FUTURE
May 2015:50
Conference pass
PANEL The AI-powered impact: the timeless need for personalized, real-time commerce experiences
STAGE 5: RETAIL HUB
Adam Docrat, Head of IT - GCC, Chemist Warehouse
Faten ElAzhary, Head of Omni Customer Care, Al Tayer Motors
Kowshik Bhattacharjee, Head of Service Excellence, MedCare
Nuran Mekky, Group Head Customer Lifecycle Management, Gargash Group
Moderator: Dr Nihal El Daly, Managing director, Axellerus Consultants
STAGE 5: RETAIL HUB
May 2016:00
Conference pass
PANEL Technology’s great promise for fuelling marketplace’s success: embodying fearless innovation for greater performance
STAGE 2: THE DIGITAL COMMERCE STAGE
Sadeq Abdulrasool, Head of Digital Transformation, Grnata Group
Moderator: Mark Brohan, Senior Vice President, DC 360
STAGE 2: THE DIGITAL COMMERCE
May 2016:00
Conference pass
PRESENTATION The next wave of BNPL: unlocking untapped potential through digital innovation
STAGE 6: PAYMENTS PODIUM
Mostafa Amr, Senior Vice President - Digital Products, MNT-Halan
STAGE 6: PAYMENTS PODIUM
May 2016:00
Conference pass
INTERVIEW Engraving machine learning algorithms to logistics: increasing efficiency with a technology-first mindset
STAGE 1: HOME DELIVERY LAB
Moderator: Moamen Abdelbaky, Managing Director, Myla Gate
STAGE 1: HOME DELIVERY LAB
May 2016:00
Conference pass
PRESENTATION Engraving machine learning algorithms to logistics: increasing efficiency with a technology-first mindset
STAGE 1: HOME DELIVERY LAB
Ahmad Yousry, Co-Founder & CEO, Rabbit
STAGE 6: HOME DELIVERY LAB
May 2016:00
Conference pass
Trident accept: FRM for acquirers
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Wibmo, a PayU Company
Commerce University x Startup Stories Stage
May 2016:10
Conference pass
PRESENTATION Transforming onboarding and KYC for a digital-first world: building an innovative platform to enhance customer service, drive revenue, and achieve competitive advantage
STAGE 8: FINTECH & ID FUTURE
Sadeque Ahmed, Head of Product - Digital Onboarding & KYC Solutions, JPMorgan Chase
STAGE 8: FINTECH & ID FUTURE
May 2016:10
Conference pass
PRESENTATION Engaging audiences: the power of influencer-driven brand experiences
STAGE 4: THE CLICKZONE
Andres Felipe Ruiz, Head of Digital, Pernod Ricard
STAGE 4: THE CLICKZONE
May 2016:20
Conference pass
PRESENTATION Say goodbye to manual POS testing: the future is robotic
STAGE 6: PAYMENTS PODIUM
STAGE 6: PAYMENTS PODIUM
May 2016:20
Conference pass
PRESENTATION Stuck on the growth plateau? how marketers are navigating 4 growth trends
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2016:20
Conference pass
Creating fintech for small business owners who don't ask for it: but need it
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Fortis
Commerce University x Startup Stories Stage
May 2016:30
Conference pass
PRESENTATION The future of banking is Web3: building a smarter, safer and more inclusive financial future
STAGE 9: FINTECH FORUM KEYNOTE
Charles-Henry Monchau, Chief Investment Officer, Bank Syz
STAGE 9: FINTECH FORUM KEYNOTE
May 2016:30
Conference pass
PRESENTATION From cash to digital: how Iraq built a scalable payment ecosystem
STAGE 8: FINTECH & ID FUTURE
STAGE 8: FINTECH & ID FUTURE
May 2016:30
Conference pass
PRESENTATION From funnels to footfall: the digital- retail synergy
STAGE 4: THE CLICKZONE
Loay Eletreby, Regional Director of Marketing, L'azurde
STAGE 4: THE CLICKZONE
May 2016:40
Conference pass
PANEL Standing by you customers at all times: empowering your online community with unbeatable products and shopping experiences
STAGE 2: THE DIGITAL COMMERCE STAGE
Moussa Asfour, Deputy Chief Executive Officer, Carina Wear
May Kanounji, Chief Executive Officer, Blooming Wear
Anas Al-Hazmi, Group Digital Transformation & E-Commerce Business Head, Omar Kassem Alesayi Group Co.
Dharmendra Mehta, Group Head E-commerce, Lals Group
STAGE 2: THE DIGITAL COMMERCE
May 2016:40
Conference pass
FIRESIDE CHAT The commitment to empowerment: providing consumers with an innovative, satisfying and inspiring shopping experience
STAGE 5: RETAIL HUB
Sanjeev Sharma, Chief Executive Officer, United Homeware Company
Layal Akouri, Chief Executive Officer, Nadine Njeim Beauty
STAGE 5: RETAIL HUB
May 2016:40
Conference pass
PANEL Delivering your promise with order fulfilment: automating labour-intensive and time-consuming tasks to boost efficiency and profitability
STAGE 1: HOME DELIVERY LAB
Rob Silsbury, Vice President | Marketing & eCommerce, Alshaya Group
Maxim Haartsen, Co-founder and CEO, eJaby
Younis Skainy, Chief Operating Officer, Aljazera Markets
Asad Pirzada, Chief Operations Officer, Mumzworld.com
Moderator: Shailen Shukla, Supply Chain Director, Omar Kassem Alesayi Group Co.
STAGE 1: HOME DELIVERY LAB
May 2016:40
Conference pass
INTERVIEW Tradition meets innovation: the power of local values in shaping authentic destination marketing
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Interviewee: Tulay Kilic, Complex Director of Marketing, Hilton Dubai Al Habtoor City
Interviewer: Polly Williams, Managing Director, TishTash Communications
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2016:40
Conference pass
Transforming E-commerce logistics with autonomous AI
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for ElasticRun
Commerce University x Startup Stories
May 2016:50
Conference pass
PRESENTATION Unlocking the future: digital identity, security and generative AI in fintech 2.0
STAGE 9: FINTECH FORUM KEYNOTE
Alejandro Gómez de Cuenca, Senior Vice President Partner Channel, Facephi
STAGE 9: FINTECH FORUM KEYNOTE
May 2016:50
Conference pass
PANEL Navigating the influencer landscape: keys to effective campaigns
STAGE 4: THE CLICKZONE
Ketaki Shah, Head of Marketing, Citymax Hotels & Foodmark | Landmark Group
Falak Jalil, Vice President Marketing, Al Ghurair Foods
Zahra Abdalla, Content Creator, Author, Creative Director, Cooking with Zahra
Moderator: Polly Williams, Managing Director, TishTash Communications
STAGE 4: THE CLICKZONE
May 2017:00
Conference pass
INTERVIEW Beyond the screen: assessing the tangible impact of digital influencers in driving real-world consumer behaviour
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Interviewer: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2017:00
Conference pass
Temperature-controlled logistics
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Jeebly
Commerce University x Startup Stories
May 2017:10
Conference pass
INTERVIEW Enhancing consumer experience: Creating a seamless, engaging, and inspirational way to shop
STAGE 5: RETAIL HUB
Mark Anthony, Chief Executive Officer, Circle K Part of Alsulaiman Group
Moderator: Rebecca Griffiths, Chief Executive Officer & Founder, Primis
STAGE 5: RETAIL HUB
May 2017:20
Conference pass
PANEL Beyond the feed: unlocking the secrets of successful influencer marketing
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Safa Rahal, Cluster Director of Marketing & Communications, Mövenpick Hotels & Resorts
Rasha Ghanem, Public Affairs and Communications Director, Ford Motor Company
Shyam Sunder, Vice President, TBO.COM
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2017:30
Conference pass
INTERVIEW Thriving in the online era: a healthy brand’s delivery strategy
STAGE 1: HOME DELIVERY LAB
Robert Katona, Country Manger, Kcal
Moderator: Shawar Javed, CEO, Mile Solutions
STAGE 1: HOME DELIVERY LAB
May 2017:30
Conference pass
PRESENTATION Harnessing data for dynamic product offerings: personalization in the airline industry
STAGE 4: THE CLICKZONE
Mehul Soni, Digital Marketing Specialist, SalamAir
STAGE 4: THE CLICKZONE
Create your personal agenda –check the favourite icon
May 2110:00
Conference pass
Digital Hangzhou Day and the 4th Global Digital Trade Expo UAE Special Promotion Day
STAGE 6: PAYMENTS PODIUM
- Pan Weihong, Deputy District Mayor, Qiantang District, Hangzhou
- Joseph Ridley, General Manager, Seamless Series
- Zhu Lian, Minister Counselor of the Economic and Commercial Department of the Chinese Embassy, United Arab Emirates
- Zhang Youwen, Secretary General, Hangzhou E-Commerce Association
- Moderator: Ma Xiaolin, Vice President of Dubai Zhongjie Capital
STAGE 6: PAYMENTS PODIUM
May 2110:20
Conference pass
Shipping reimagined: save more with AI-backed deferred delivery
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved forSMSA Express
Commerce University x Startup Stories
May 2110:30
Conference pass
KEYNOTE PANEL Empowering embedded finance: harnessing invisible banking and strategic collaborations for contextual payment solutions and new revenue streams
STAGE 9: FINTECH FORUM KEYNOTE
Devendra Kumar, Senior Vice President, Head of Channel Products, Mashreq Bank
Mehdi EL Akari, Regional Director Middle East, HPS
Sadeque Ahmed, Head of Product - Digital Onboarding & KYC Solutions, JPMorgan Chase
Moderator: Mark Rennie Davis, Chief Advisor & Founder, Advistic Consulting
STAGE 9: FINTECH FORUM KEYNOTE
May 2110:30
Conference pass
KEYNOTE PANEL A bold new chapter for customer journey excellence: transforming this day’s experience with technologies behind modern commerce
STAGE 2: THE DIGITAL COMMERCE STAGE
Anthony Haddad, Vice President of Digital, Cenomi Group
Rob Rob Silsbury, Vice President | Marketing & eCommerce, Alshaya Group
Plama Spetsova, General Manager - Tech & Digital Commerce, Apparel group
Suresh Vaidhyanathan, CEO, Ghassan Aboud Group
STAGE 2: THE DIGITAL COMMERCE
May 2110:40
Conference pass
Simplifying EV payment with Nayax
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Nayax
Commerce University x Startup Stories Stage
May 2110:50
Conference pass
MASTERCLASS Clean Data, Smarter Decisions: The First Step to AI-Ready Product & Marketing
STAGE 4: THE CLICKZONE
STAGE 4: THE CLICKZONE
May 2111:00
Conference pass
Seamless selling with Wati: from WhatsApp marketing to instant checkouts and everything in between!
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Wati
Commerce University x Startup Stories Stage
May 2111:10
Conference pass
SPECIAL ADDRESS The rise of digital banking in MENA: challenges & opportunities
STAGE 9: FINTECH FORUM KEYNOTE
Rakiya Eddarhem, Former Secretary of State, Foreign Trade of the Kingdom of Morocco
STAGE 9: FINTECH FORUM KEYNOTE
May 2111:10
Conference pass
KEYNOTE INTERVIEW Turning creative design ideas into works of art: providing consumers with sustainable and memorable products with a strong network of suppliers
STAGE 2: THE DIGITAL COMMERCE STAGE
Enes Adak, Vice President of Sourcing & Production, Forever 21
Moderator: Rebecca Griffiths, Chief Executive Officer & Founder, Primis
STAGE 2: THE DIGITAL COMMERCE
May 2111:10
Conference pass
TikTok Masterclass Grow with TikTok: Made for Small Businesses, Built for Big Impact
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2111:20
Conference pass
The future of privacy in mobile advertising
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Branch
Commerce University x Startup Stories Stage
May 2111:30
Conference pass
KEYNOTE PRESENTATION Reserved for the Central Bank of the UAE
STAGE 9: FINTECH FORUM KEYNOTE
STAGE 9: FINTECH FORUM KEYNOTE
May 2111:30
Conference pass
PRESENTATION Marketing to the 1%: reaching the world's wealthiest consumers
STAGE 4: THE CLICKZONE
Lavinea Morris, MD for for EMEA & MENA, M+C Saatchi Performance
STAGE 4: THE CLICKZONE
May 2111:40
Conference pass
KEYNOTE INTERVIEW Powering digital commerce through smart logistics infrastructure
STAGE 2: THE DIGITAL COMMERCE STAGE
Moderator: Dr Nihal El Daly, Managing director, Axellerus Consultants
Mohsen Ahmad, CEO, EZDubai
STAGE 2: THE DIGITAL COMMERCE
May 2111:40
Conference pass
The silent salesperson: how AI optimizes listings for global shoppers
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Aidge
Commerce University x Startup Stories Stage
May 2111:50
Conference pass
KEYNOTE INTERVIEW Leveraging Gen AI in banking: striking the perfect balance between productivity and customer impact
STAGE 9: FINTECH FORUM KEYNOTE
Fernando Plaza, Group Chief Digital Officer, Abu Dhabi Islamic Bank (ADIB)
Moderator: Francesco Burelli, Partner, Arkwright Consulting AG
STAGE 9: FINTECH FORUM KEYNOTE
May 2111:50
Conference pass
PANEL The pursuit of purpose: building mission-driven brands in an era of AI-dominated MarComs
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Margaret Flanagan, Co-Founder, Tales and Heads
Peter Jacob, Managing Director, Current Global MENAT
Raneem Saleh, Account Director, Burson
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2111:50
Conference pass
PANEL Fintech boardroom backstage: mastering CMO effectiveness at the top
STAGE 4: THE CLICKZONE
Sabile Haiti, Regional Marketing Head, Checkout.com
Moderator: Nadia Benaissa, Global Head of Marketing, Paymentology
STAGE 4: THE CLICKZONE
May 2112:00
Conference pass
KEYNOTE INTERVIEW Savoring the future: QSR marketing strategies to engage a digital world
STAGE 2: THE DIGITAL COMMERCE STAGE
Rhiannon Scarlett, Chief Marketing Officer, TGI Fridays
STAGE 2: THE DIGITAL COMMERCE
May 2112:00
Conference pass
Why plastic less RFID paper cards matter
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved forSmooth & Sharp Corporation
Commerce University x Startup Stories Stage
May 2112:10
Conference pass
KEYNOTE INTERVIEW The road to resilience: balancing innovation, stability, and security in a hyper-connected world
STAGE 9: FINTECH FORUM KEYNOTE
Mohamed Abdel-Razek, Group Chief Technology Transformation and Information Officer, Mashreq Bank
Moderator: Amit Grover, Founder and Managing Partner, Grover & Company
STAGE 9: FINTECH FORUM KEYNOTE
May 2112:20
Conference pass
How to unlock the untapped potential of Amazon for your business
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Amazon Ads
Commerce University x Startup Stories
May 2112:30
Conference pass
KEYNOTE FIRESIDE CHAT Stablecoins and crypto in the UAE: exploring real-world use cases
STAGE 9: FINTECH FORUM KEYNOTE
Luc Froehlich, Chief Commercial Officer, RAK Digital Assets Oasis
Eric Barbier, Chief Executive Officer, TripleA
Sanjiv Purushotham, Founder & Chief Executive Officer, Bridge Solutions
STAGE 9: FINTECH FORUM KEYNOTE
May 2112:30
Conference pass
PANEL Expanding operational efforts beyond borders: establishing a reliable commerce ecosystem with strong partnership
STAGE 2: THE DIGITAL COMMERCE STAGE
Sandeep Narayanan, Executive Vice President, Tradeling
Rajesh Kumar, CEO- GCC & SEA, Ferns N Petals
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
Lalit Ratnala, Chief Growth Officer, NorthLadder
STAGE 2: THE DIGITAL COMMERCE
May 2112:30
Conference pass
PANEL Growing beyond the traditional boundaries of vanilla card acceptance: utilizing the ever-evolving tools and adapting to the ever-evolving consumer
STAGE 6: PAYMENTS PODIUM
Mahmoud Mourad, VP Digital Lending, MNT-Halan
Amit Malhotra, Global Head of Retail Banking, Abu Dhabi Islamic Bank (ADIB)
Imran Vilcassim, Global Chief Commercial Officer, Digital Banking, BPC
Nader Abdelrazik, Chief Executive Officer, Money Hash
Moderator: Amit Grover, Founder and Managing Partner, Grover & Company
STAGE 6: PAYMENTS PODIUM
May 2112:30
Conference pass
PANEL Connected retailing like never before: the next architecture of omnichannel driven by modern commerce and consumers behaviour
STAGE 5: RETAIL HUB
Nancy Ozbek, General Manager, Sharaf Group Mall Division: Times Square Center, Dubai Jewel Tower, and Al Masa Mall Oman
Eugene Shilnikov, CEO, Fortis MENA
Mathew Oommen, COO – Consumer Division, Bin shabib group
Moderator: Dr Nihal El Daly, Managing director, Axellerus Consultants
STAGE 5: RETAIL HUB
May 2112:30
Conference pass
PANEL The evolving last-mile expectations: advancing operational excellence with innovative technologies to keep up with consumer demands
STAGE 1: HOME DELIVERY LAB
Abdullah Ahmetoglu, GM Grocery, Careem
Norman Njoro, Director of Operations, Hanger station
Roberts Bendins, Head of Operational Excellence, Nana
Urvashi Shah, Director, Global Planning, Stanley Black & Decker
Moderator: Shailen Shukla, Supply Chain Director, Omar Kassem Alesayi Group Co.
Ahmad Yousry, Co-Founder & CEO, Rabbit
STAGE 1: HOME DELIVERY LAB
May 2112:30
Conference pass
PANEL The loyalty triad unleashed: integrating customer satisfaction, lifetime value and personalisation to forge unbreakable bonds
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Ahmed Soliman, ead of Marketing/Partnerships, Ecolab
Ahmad Ali Gaafar, Chief Marketing Officer, Samsung Electronics
Sara Raza, Head of Co-Brand Products – Cards, Emirates NBD
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2112:30
Conference pass
PANEL Breaking through the noise: transforming ad experiences for the modern consumer with native ads in the digital age
STAGE 4: THE CLICKZONE
Charles Yardley, Chief Executive Officer, Khaleej Times
Mohammad Zain Alabidien, Director of Marketing, Al Khozama Investment Company
Ricky Cherian, Marketing & Communications Manager (Head of Department), Aloft Muscat - Marriott International
Amr Gawish, Regional Marketing Manager, Galadari
STAGE 4: THE CLICKZONE
May 2112:40
Conference pass
The rise of smart supply chains: powering e-commerce and retail
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved forLocad
Commerce University x Startup Stories
May 2113:00
Conference pass
PANEL The paradigm of digital and open banking: shaping transparency, accessibility, and innovative financial models for SMEs
STAGE 9: FINTECH FORUM KEYNOTE
Hamad Al Mutawa, Director Business Banking, Warba Bank
Kazim Oguz, Senior Vice President, Digital & Open Banking, Deniz Bank
Natalia Dahl, Associate Director of Legal – Careem Pay and M&A, Careem
Moderator: Francesco Burelli, Partner, Arkwright Consulting AG
STAGE 9: FINTECH FORUM KEYNOTE
May 2113:00
Conference pass
PANEL Real-time payments: transforming transactions into real-world impact
STAGE 8: FINTECH & ID FUTURE
Ahmed Mamdouh, IT Deputy General Manager Digital Transformation, National Bank of Egypt
Moderator: Yuval Ziv, President, Nuvei Limited
Moderator: Bassem Awada, Senior Vice President - IMT – Global Accounts, TerraPay
STAGE 8: FINTECH & ID FUTURE
May 2113:00
Conference pass
Beyond reach: getting in front of the right customers in the right way
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved forNext Broadcast Media
Commerce University x Startup Stories Stage
May 2113:10
Conference pass
PANEL Revolutionise your digital commerce strategy: gaining competitive advantage by building a strong D2C business
STAGE 2: THE DIGITAL COMMERCE STAGE
Hassan Tamimi Nezhad, Chief Executive Officer, Little Things Trading LLC
Hossam Ismail, Co-founder, NOLO Food & Beverages Trading LLC
Seda Solmaz, Chief Executive Officer, Idea Atelier
STAGE 2: THE DIGITAL COMMERCE
May 2113:10
Conference pass
PRESENTATION A decade of transformation: key payment trends in the UAE and Middle East from Worldpay 2025 Global Payments Report
STAGE 6: PAYMENTS PODIUM
Silvia Mensdorff-Pouilly, Head of Business Development EMEA, Worldpay (UK) Limited
STAGE 6: PAYMENTS PODIUM
May 2113:10
Conference pass
INTERVIEW Mitigating retail risk: everything you need to know to optimise risk management and resilience
STAGE 5: RETAIL HUB
Sandeep Sabharwal, Group Senior Director - Risk Management, Americana Foods - National Food Company
STAGE 5: RETAIL HUB
May 2113:10
Conference pass
PANEL The loyalty equation: enhancing customer satisfaction and engagement
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Ayush Ambardar, Head of Performace Marketing, Centrepoint | Landmark Group
Mohamed Ashraf, Head of Marketing Communications and Digital Marketing, Abu-Dhabi Commercial Bank
Arij Awais, Head of Brands and Strategy, Food Panda
Beverley D'Cruz, General Manager- Pizza Hut Middle East and Pakistan, Y.U.M. Brands
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2113:10
Conference pass
PRESENTATION Agentic AI. The Future of AI
STAGE 4: THE CLICKZONE
Dr. Deepak Renganathan, Author, AI: The ultimate marketing game changer
STAGE 4: THE CLICKZONE
May 2113:20
Conference pass
How to start your E-Commerce business in the UAE
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Virtuzone
Commerce University x Startup Stories Stage
May 2113:30
Conference pass
PANEL Mastering cross border money: eliminating friction and overcoming barriers to achieve secure and seamless global transactions
STAGE 6: PAYMENTS PODIUM
Ananth Srivatsa, Executive Vice President, RAKBANK
Mohammad El Saadi, VP, Careem Pay, Careem
Rachel Shackman, Executive Director, NBFI, JP Morgan Chase
Hasan Fardan Hasan Ibrahim Al Fardan, Chief Executive Officer, Al Fardan Exchange
Simon Nelson, Chief Sales Officer, Africa and Middle East, Thunes
Moderator: Sanjiv Purushotham, Founder & Chief Executive Officer, Bridge Solutions
STAGE 6: PAYMENTS PODIUM
May 2113:30
Conference pass
PRESENTATION Winning eCommerce: Unpacking the playbook for long-term eCommerce success
STAGE 5: RETAIL HUB
STAGE 5: RETAIL HUB
May 2113:40
Conference pass
INTERVIEW The open banking playbook: driving innovation and financial inclusion
STAGE 9: FINTECH FORUM KEYNOTE
Devendra Kumar, Senior Vice President, Head of Channel Products, Mashreq Bank
STAGE 9: FINTECH FORUM KEYNOTE
May 2113:40
Conference pass
INTERVIEW New roads, same values: navigating fintech innovation in Islamic finance
STAGE 8: FINTECH & ID FUTURE
Christoph Koster, Chief Executive Officer, ruya
Moderator: Fahim Zaman, Managing Director, 3A Ventures International
STAGE 8: FINTECH & ID FUTURE
May 2113:40
Conference pass
PRESENTATION Last-mile delivery LEAP: from margin killer to growth driver –the 3S formula unleashed
STAGE 1: HOME DELIVERY LAB
Essam ElOkda, Productivity Head - PTAB (Pakistan-Turkey-Arabia-Bangladesh), Unilever
STAGE 1: HOME DELIVERY LAB
May 2113:40
Conference pass
Revolutionizing logistics with AI
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for LogiNext
Commerce University x Startup Stories
May 2113:50
Conference pass
FIRESIDE CHAT -Damac x Adyen: new era of property payments
STAGE 2: THE DIGITAL COMMERCE STAGE
Antonnia Martins, Enterprise Sales Manager, Adyen
Tarek Hassan, Head of Compliance, DAMAC Properties Co. LLC
Moderator: Moamen Abdelbaky, Managing Director, Myla Gate
STAGE 2: THE DIGITAL COMMERCE
May 2113:50
Conference pass
PANEL Mobile’s effect on purchasing experience: scaling your digital identities in the hands of your consumers
STAGE 5: RETAIL HUB
Mamoun Hmidan, Chief Business Officer, Wego
Maxim Haartsen, Co-founder and CEO, eJaby
Qais Ammouri, Chief Digital & Technology Officer, Almosafer
Muneeb Farrukh, Director of Product, Dubizzle middle east
Moderator: Rebecca Griffiths, Chief Executive Officer & Founder, Primis
STAGE 5: RETAIL HUB
May 2113:50
Conference pass
PRESENTATION Deconstruction of future proof analytics teams: open, decentralized , serverless and fractional
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2114:00
Conference pass
INTERVIEW Stablecoins in MENA: shaping the future of financial infrastructure
STAGE 9: FINTECH FORUM KEYNOTE
Moderator: Jorge Carrasco, Managing Director, Blockchain and Digital Assets, FTI Consulting
STAGE 9: FINTECH FORUM KEYNOTE
May 2114:00
Conference pass
PANEL The role of RegTech: automating and simplifying compliance in a fast-evolving regulatory environment
STAGE 8: FINTECH & ID FUTURE
Sateesh Kumar Challa, Head of Digital Transformation Office, Societe Generale US
Moderator: Alex Amalorpavaraj, Payments Expert, VentiQ
STAGE 8: FINTECH & ID FUTURE
May 2114:00
Conference pass
PANEL Delivering exceptional value: streamlining logistics to ensure cost-efficiency and eco-friendly operations that benefit both customers and communities
STAGE 1: HOME DELIVERY LAB
Sayed Habib, Director - Business Development, Franchise & E-commerce, Danube Group
Moderator: Moamen Abdelbaky, Managing Director, Myla Gate
Essam ElOkda, Productivity Head - PTAB (Pakistan-Turkey-Arabia-Bangladesh), Unilever
Urvashi Shah, Director, Global Planning, Stanley Black & Decker
STAGE 1: HOME DELIVERY LAB
May 2114:10
Conference pass
INTERVIEW Harmonising payments across borders: the role of partnerships and digital ecosystems in 2025
STAGE 6: PAYMENTS PODIUM
Nilay Ranjan Singh, Chief Executive Officer, State Bank of India
Moderator: Sanjiv Purushotham, Founder & Chief Executive Officer, Bridge Solutions
STAGE 6: PAYMENTS PODIUM
May 2114:10
Conference pass
PANEL Publishers at the crossroads: mastering the balance between maximising ad revenue and enhancing user experience
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Kaushal Pilikuli, Vice President - ShopCash & Loyalty, Wego
Rana Al Maeeni, Group F&B Marketing Director, Maristo hospitality
Moderator: Safa Rahal, Cluster Director of Marketing & Communications, Mövenpick Hotels & Resorts
Moiz Sitabkhan, CEO, Conceptualize
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2114:10
Conference pass
MASTERCLASS Top 7 Ways to Transform your Marketing Using AI
STAGE 4: THE CLICKZONE
STAGE 4: THE CLICKZONE
May 2114:20
Conference pass
PANEL The future is neo: increasing demand for convenience, accessibility and efficiency with a user-friendly approach for the nonnegotiable era
STAGE 9: FINTECH FORUM KEYNOTE
Abhishek Chaudhary, DVP Digital Products, RBL Bank
Florin Pintilie, Head of Cards Product Development, Banca Comerciala Romana
Melissa Patiño Torres, Domain Business Partner (Financial Empowerment), N26
STAGE 9: FINTECH FORUM KEYNOTE
May 2114:20
Conference pass
PANEL Intellectual decisioning with AI and machine learning: facilitating smart customer engagement strategies to create more business value
STAGE 2: THE DIGITAL COMMERCE STAGE
Shobhit Tandon, Group Chief Digital & Technology Officer, Alamar Foods
STAGE 2: THE DIGITAL COMMERCE
May 2114:20
Conference pass
Panel: Wealth reimagined: bridging the gender gap in entrepreneurship and investing
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Encubay
Commerce University x Startup Stories Stage
May 2114:30
Conference pass
PRESENTATION Bridging economies: building instant payments infrastructure to power borderless growth
STAGE 6: PAYMENTS PODIUM
Rajiv Philip, Banking Partnerships Director, PayerMax
STAGE 6: PAYMENTS PODIUM
May 2114:30
Conference pass
PRESENTATION/CASE STUDY TBC: Hands free shopping
STAGE 5: RETAIL HUB
Milat Sayra Berirmen, Digital Innovation Director, Reem Mall
STAGE 5: RETAIL HUB
May 2114:40
Conference pass
PRESENTATION Secure identity management in a hostile AI world: threats and mitigation strategies
STAGE 8: FINTECH & ID FUTURE
Tunji Durodola, Founder & Chief Innovation Officer, URBANID GLOBAL
STAGE 8: FINTECH & ID FUTURE
May 2114:40
Conference pass
PANEL Maximizing value: optimizing logistics for cost-efficient, sustainable operations that serve both customers and communities
STAGE 1: HOME DELIVERY LAB
Liz Heron, General Manager - E-commerce, IFFCO
Talal Khodr Ali Mohamad, Director of Supply Chain, Al Zahra Pvt. Hospital Dubai
Moderator: Mark Brohan, Senior Vice President, DC 360
Dennis Lister, SVP Product and Innovation, Emirates Group
STAGE 1: HOME DELIVERY LAB
May 2114:50
Conference pass
FIRESIDE CHAT Loyalty beyond transactions: how travel benefits drive cardholder retention and brand preference
STAGE 6: PAYMENTS PODIUM
Soukalin Ghosh, Market Director, EEMEA, Collinson Group
STAGE 6: PAYMENTS PODIUM
May 2114:50
Conference pass
MASTERCLASS Launching a global best-seller fragrance within 6 weeks: anatomy of a new-age 360 campaign and where it is headed
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Anup Kondakundi, Global Head, Ajmal Perfumes
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2114:50
Conference pass
PANEL Meta ads meet AI: redefining precision targeting in the social media ad space to boost efficiency and engagement
STAGE 4: THE CLICKZONE
Faisal Abdallah, Area Marketing Director, Accor
Habib Rahal, Executive Director Marketing & Sponsorship, Rotana music group
Suad Merchant, Global Head of Brand, Corporate Communication, Partnerships & Social Strategy, Mashreq Bank
Nizar Malaeb, Director of Marketing, AWRostamani
STAGE 4: THE CLICKZONE
May 2115:00
Conference pass
PRESENTATION Beyond banking: adapting to the new era of platformization in financial services
STAGE 9: FINTECH FORUM KEYNOTE
Mahmoud Hamouda, Deputy Chief Strategy Officer, Banque Misr
STAGE 9: FINTECH FORUM KEYNOTE
May 2115:00
Conference pass
PRESENTATION Seamless & secure: improving CX and security with passkeys, one tap at a time
STAGE 8: FINTECH & ID FUTURE
Adam Lowe, Chief Product and Innovation Officer, Arculus
STAGE 8: FINTECH & ID FUTURE
May 2115:00
Conference pass
ROI or RIP: the future of influencer marketing
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Klickr
Commerce University x Startup Stories Stage
May 2115:10
Conference pass
PANEL Supermarkets in the age of digital commerce: the industry’s fundamental role in advancing convenience in shopping
STAGE 2: THE DIGITAL COMMERCE STAGE
Prashant Talwar, Director of Retail and Grocery, Deliveroo
Younis Skainy, Chief Operating Officer, Aljazera Markets
Moderator: Seda Solmaz, Chief Executive Officer, Idea Atelier
Dharmendra Mohanani, General Manager, New W mart Supermarket L.L.C
Altaf Althekair, Chief Executive Officer, Circle
STAGE 2: THE DIGITAL COMMERCE
May 2115:10
Conference pass
PANEL Reshaping the payments sector with premiumization and hyper-personalization: the CX impact
STAGE 6: PAYMENTS PODIUM
Taner Akcok, Chief Information Officer, DWS Group
Hassan Mayassi, Group Chief Commercial Officer, Areeba
Suji Gopalakrishnan, Head of Retail Asset, Deem Inc
Moderator: Mubashir Malik, Head of Governance, Risk & Compliance (GRC) Training & Communications and Acting Head of GRC Academy, NEOM
STAGE 6: PAYMENTS PODIUM
May 2115:10
Conference pass
PANEL Retail’s forever frontier: delighting consumers with the latest shopping trends from high-value data
STAGE 5: RETAIL HUB
Hisham Qasim, CCO, Toys R Us
Bahjat Yousfi, Executive Vice President of Sales Operations, Abdul Samad Al Qurashi
Khaled Adawi, Vice President, Elite Brands International
Faisal Younes, Chief Executive Officer- Food and Beverage Division, United Alsaqer Group of Companies
Kamran Khan, Chief Executive Officer, Tarfeeh
STAGE 5: RETAIL HUB
May 2115:20
Conference pass
INTERVIEW From vision to execution: turning AI ambitions into real-world enterprise outcomes
STAGE 9: FINTECH FORUM KEYNOTE
David Hardoon, AI Global Head, Standard Chartered
STAGE 9: FINTECH FORUM KEYNOTE
May 2115:20
Conference pass
PANEL Redefining credit risk: smarter lending strategies for the digital age
STAGE 8: FINTECH & ID FUTURE
Jerzy Walczak, Head of Retail Risk Credit Policy, Bank Pekao
Christoph Koster, Chief Executive Officer, ruya
Ankit Satsangi, Head of Credit Risk, Wio Bank PJSC
Sudin Baraokar, Artificial Intelligence Engineer, Data Scientist, Digital Transformation Advisor, Global 500 Enterprises
Amit Grover, Founder and Managing Partner, Grover & Company
STAGE 8: FINTECH & ID FUTURE
May 2115:20
Conference pass
PRESENTATION
STAGE 1: HOME DELIVERY LAB
STAGE 1: HOME DELIVERY LAB
May 2115:20
Conference pass
Luxury payments for luxury brands
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for PaymentVibes
Commerce University x Startup Stories Stage
May 2115:30
Conference pass
PANEL Decoding desire: leveraging AI and machine learning to transform data into seamless, hyper-personalised experiences
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Jacqueline Elboghdadi, Chief Marketing Officer, ADNOC Distribution
Shriram Srinivasan, Group Director of Digital, Alamar Foods Company
Moderator: Amit Grover, Founder and Managing Partner, Grover & Company
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2115:30
Conference pass
PANEL TikTok tactics: mastering the art of short-form videos to amplify brand impact and audience connection
STAGE 4: THE CLICKZONE
Habib Rahal, Executive Director Marketing & Sponsorship, Rotana music group
Mohamed Ashraf, Head of Marketing Communications and Digital Marketing, Abu-Dhabi Commercial Bank
Moderator: Sourjo Mukherjee, Assistant Professor of Marketing, University of Wollongong in Dubai
Shivangi Madan, Country Head of Marketing, Jollibee
STAGE 4: THE CLICKZONE
May 2115:40
Conference pass
FIRESIDE CHAT Between trust and technology: the true value of AI within fraud decisioning ecosystems
STAGE 9: FINTECH FORUM KEYNOTE
Jo Jeyaseelan, Head of Fraud Risk, Wio Bank
Moderator: Shahzeen Baloch, EY MENA Financial Services Technology Consulting Leader, Ernst & Young
STAGE 9: FINTECH FORUM KEYNOTE
May 2115:40
Conference pass
PANEL The path to transparency: building integrity within the logistics with digital supply chain operation advanced by technology
STAGE 1: HOME DELIVERY LAB
Amr El Fawal, Supply Chain Senior Director, Henkel
Andrew Philip, Supply Chain Director, P&G
Shashi Kiran, Group General Manger Supply Chain, Jashanmal National company
Moderator: Umang Khan, Associate Partner, Supply Chain Talks
STAGE 1: HOME DELIVERY LAB
May 2115:40
Conference pass
What zero to $500K in 6 months actually looks like behind the scenes
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Cobi
Commerce University x Startup Stories Stage
May 2115:50
Conference pass
PANEL The evolving role of supermarkets in digital commerce: driving convenience in modern shopping
STAGE 2: THE DIGITAL COMMERCE STAGE
Norman Njoro, Director of Operations, Hanger station
Ahmad Yousry, CEO, Rabbit
STAGE 2: THE DIGITAL COMMERCE
May 2115:50
Conference pass
PRESENTATION Biometric POS solutions: building the next generation commerce ecosystem
STAGE 6: PAYMENTS PODIUM
STAGE 6: PAYMENTS PODIUM
May 2116:00
Conference pass
PRESENTATION Banking everywhere, but never a bank
STAGE 9: FINTECH FORUM KEYNOTE
Aruna Bhalla, Omnify General Manager, Omnify by Arab Bank
STAGE 9: FINTECH & ID FUTURE
May 2116:00
Conference pass
PRESENTATION The future of financial crime prevention: cutting-edge AI use cases
STAGE 8: FINTECH & ID FUTURE
Sateesh Kumar Challa, Head of Digital Transformation Office, Societe Generale US
STAGE 8: FINTECH & ID FUTURE
May 2116:00
Conference pass
INTERVIEW/CASE STUDY House of Pop’s fun and innovative way of getting to know their consumers: receiving direct and real-time feedback
STAGE 5: RETAIL HUB
Mazen Kanaan, Chief Executive Officer, House of Pops
Moderator: Rebecca Griffiths, Chief Executive Officer & Founder, Primis
STAGE 5: RETAIL HUB
May 2116:00
Conference pass
Making AI work for you: practical strategies for leaders and executives
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Analytiks Inc.
Commerce University x Startup Stories Stage
May 2116:10
Conference pass
MASTERCLASS The winning formula: key factors behind a successful BNPL service
STAGE 6: PAYMENTS PODIUM
Igor Tomych, CEO, DashDevs
STAGE 6: PAYMENTS PODIUM
May 2116:10
Conference pass
PRESENTATION AI in action: transforming personal selling with intelligent insights in the pharmaceutical industry
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2116:20
Conference pass
PANEL Cloud banking and AI in financial services: building a scalable, secure future whilst overcoming compliance and security challenges
STAGE 9: FINTECH FORUM KEYNOTE
Mahmoud Fawzy, Group Digital Banking Head, Commercial International Bank - Egypt
Sourabh Kumar, CEO, World Crypto Council, Advisor, United Nations Innovation Network
Moderator: Mohamed Roushdy, CEO, Fintech Bazaar
STAGE 9: FINTECH FORUM KEYNOTE
May 2116:20
Conference pass
PANEL AI in action: real-world applications of AI and machine learning for fraud prevention and anti-money laundering
STAGE 8: FINTECH & ID FUTURE
Sateesh Kumar Challa, Head of Digital Transformation Office, Societe Generale US
David Hardoon, AI Global Head, Standard Chartered
Maher Al Kaabi, Independent Board Member, ALSERKAL GROUP
Mubashir Malik, Head of Governance, Risk & Compliance (GRC) Training & Communications and Acting Head of GRC Academy, NEOM
Sudin Baraokar, Artificial Intelligence Engineer, Data Scientist, Digital Transformation Advisor, Global 500 Enterprises
STAGE 8: FINTECH & ID FUTURE
May 2116:20
Conference pass
PANEL Enhancing visibility and accountability in logistics through digitally-driven supply chain operations
STAGE 1: HOME DELIVERY LAB
Moderator: Umang Khan, Associate Partner, Supply Chain Talks
Kunal Gupta, Senior Director - Global Supply Chain, KITOPI
Hany Shalaby, Regional Head of Supply Chain, Nestlé
Anas Salam, Supply Chain Manager, Jollibee
STAGE 1: HOME DELIVERY LAB
May 2116:20
Conference pass
Pitch decks & pen tests: a startup’s journey to enterprise grade security
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for CloudCard
Commerce University x Startup Stories Stage
May 2116:30
Conference pass
FIRESIDE CHAT Delivering a multi-channelled loyalty scheme: the rise of payment-linked reward programs that is unbeatable
STAGE 2: THE DIGITAL COMMERCE STAGE
Kaushal Pilikuli, Vice President - ShopCash & Loyalty, Wego
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
Louise Conroy, VP Omni Channel, Al Tayer
STAGE 2: THE DIGITAL COMMERCE
May 2116:40
Conference pass
Plug, play, and scale: core banking without the complexity
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Baseella Ltd
Commerce University x Startup Stories Stage
May 2117:00
Conference pass
PRESENTATION The future of responsible finance: transforming ethical banking with AI
STAGE 9: FINTECH FORUM KEYNOTE
STAGE 9: FINTECH FORUM KEYNOTE
May 2117:00
Conference pass
MASTERCLASS From global to local: fintech approaches to boost mobile banking in the UAE
STAGE 8: FINTECH & ID FUTURE
Alexey Skobelev, Chief Executive Officer, Markswebb
STAGE 8: FINTECH & ID FUTURE
May 2117:00
Conference pass
INTERVIEW Rewriting the playbook: how Virgio is shaping the future of fashion eCommerce
STAGE 2: THE DIGITAL COMMERCE STAGE
Moderator: Moamen Abdelbaky, Managing Director, Myla Gate
STAGE 2: THE DIGITAL COMMERCE
May 2117:00
Conference pass
PRESENTATION Supply chain and its impact: modern-day practices for a comprehensive framework to ensure successful logistics operations
STAGE 1: HOME DELIVERY LAB
STAGE 1: HOME DELIVERY LAB
Create your personal agenda –check the favourite icon
May 2210:20
Conference pass
Oman as a fulfilment hub: enabling scalable eCommerce in the region
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Asyad Express
Commerce University x Startup Stories
May 2210:30
Conference pass
KEYNOTE PANEL Harnessing AI, data, and machine learning: navigating the 2025 trends that will transform financial services and customer experiences
STAGE 9: FINTECH FORUM KEYNOTE
Bijna Kotak Dasani, MBE FRSA - Managing Director, ArthAum Group
Adil Belhouari, Senior Vice President / Head of AI, Analytics & Data Science, Riyad Bank
Jerzy Walczak, Head of Retail Risk Credit Policy, Bank Pekao
Aditya Baswan, Head of Governance, Enterprise PMO, Bank Fab
Moderator: Francesco Burelli, Partner, Arkwright Consulting AG
STAGE 9: FINTECH FORUM KEYNOTE
May 2210:30
Conference pass
INTERVIEW Social, savvy, secure and sustainable: selling in the social media generation to stay relevant in the shopping and payment landscape
STAGE 2: THE DIGITAL COMMERCE STAGE
Vera Modenova, Chief Operating Officer (COO), Flowwow
Moderator: Ben McCabe, Founder & Chief Executive Officer, McCabe & Partners
STAGE 2: THE DIGITAL COMMERCE
May 2210:40
Conference pass
US tariffs and the impact on the global economy
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for DHL
Commerce University x Startup Stories
May 2211:00
Conference pass
INTERVIEW A new age of digital marketing and customer engagement: connecting and personalizing at every moment with omnichannel marketing
STAGE 2: THE DIGITAL COMMERCE STAGE
STAGE 2: THE DIGITAL COMMERCE
May 2211:00
Conference pass
Sustainability sells: why green marketing is the next growth frontier
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved forGlomm Digital
Commerce University x Startup Stories
May 2211:10
Conference pass
KEYNOTE INTERVIEW From raw data to real impact: unleashing AI’s full potential
STAGE 9: FINTECH FORUM KEYNOTE
Moderator: Amit Grover, Founder and Managing Partner, Grover & Company
STAGE 9: FINTECH FORUM KEYNOTE
May 2211:10
Conference pass
TikTok Workshop Grow with TikTok: Creativity That Converts
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2211:20
Conference pass
Boosting revenue with better CX: the AI advantage
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Ziwo
Commerce University x Startup Stories Stage
May 2211:40
Conference pass
A journey to transform GCC brands through digital excellence
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Dottopia
Commerce University x Startup Stories Stage
May 2211:50
Conference pass
PANEL Growing MENA's digital economy
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Michel Malkoun, Chief Growth Officer, Choueiri Group
Moderator: Ian Manning, Exec director, IAB MENA
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2212:10
Conference pass
PRESENTATION Intelligent operations, human-centered automation, and the next frontier of digital delivery
STAGE 1: HOME DELIVERY LAB
Essam ElOkda, Productivity Head - PTAB (Pakistan-Turkey-Arabia-Bangladesh), Unilever
STAGE 1: HOME DELIVERY LAB
May 2212:20
Conference pass
How AI is revolutionizing mobility
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for eZhire Technologies
Commerce University x Startup Stories
May 2212:30
Conference pass
PANEL Cybersecurity in the age of fintech: preparing for emerging threats in a hyper-connected world
STAGE 9: FINTECH FORUM KEYNOTE
Jules Pagna, Head of Cyber Risk Intelligence, Insider Technology Risk & Digital Asset Risk, BNP Paribas
Maher Al Kaabi, Independent Board Member, ALSERKAL GROUP
Moderator: Fahim Zaman, Managing Director, 3A Ventures International
STAGE 9: FINTECH FORUM KEYNOTE
May 2212:30
Conference pass
PANEL The rise of mobile money: driving financial inclusion and seamless transactions in a digital-first world
STAGE 8: FINTECH & ID FUTURE
Asim Chohan, Vice President, Global Operations COO, Morgan Stanley
Sartaj Singh, Global Head of Technology, Equiti Group
Naman Kapoor, Managing Director - Head Payments, Middle East and Africa, Citi
Hardik Shah, Group Head of Product, Ooredoo Fintech
Moderator: Jean Sideris, Director, Edgar, Dunn & Company
STAGE 8: FINTECH & ID FUTURE
May 2212:30
Conference pass
PANEL Acquiring deep understanding of the ever-evolving consumer needs: gaining actionable data insights in a creative and innovative manner
STAGE 2: THE DIGITAL COMMERCE STAGE
Chady Younan, Director of Data Analytics, Insights & Business Intelligence, Alshaya Group
Phillip Smith, Director - Ecommerce & Digital, ALYASRA GROUP
Umesh Chopra, Head of Market Intelligence and Digital Marketing, Sharjah coop
Siddharth Kumar, Head- E-Commerce - METAP, Himalaya Wellness Company
Rana Kamal, Regional E-commerce Manager, Kiko Milano
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 2: THE DIGITAL COMMERCE
May 2212:30
Conference pass
PANEL Payments data monetization: expectation vs reality for leveraging revenue
STAGE 6: PAYMENTS PODIUM
Balaguru Sakthivel, Head of Product, Google
Sudin Baraokar, Artificial Intelligence Engineer, Data Scientist, Digital Transformation Advisor, Global 500 Enterprises
STAGE 6: PAYMENTS PODIUM
May 2212:30
Conference pass
PANEL Making digital connection in-person: moving foot traffic to loyal online brand communities
STAGE 5: RETAIL HUB
Marwa Hassan, Head of Marketing & Innovation, Global Food Industries / International Beverage and Filling Industries
Ahmed ElBanna, Commercial Director - Electronics, ALMANEA
Armin Jamula, Founder, ItsHerWay
Moderator: Mark Brohan, Senior Vice President, DC 360
STAGE 5: RETAIL HUB
May 2212:30
Conference pass
PANEL Facilitating trade cross border excellence in MENA: harnessing the region’s full potential with strategic alliances, technological advancements and sophisticated transportation network
STAGE 1: HOME DELIVERY LAB
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
Rajesh Kumar, CEO- GCC & SEA, Ferns N Petals
Latif Baluch, Chief Supply Chain Officer, Floward
Mukta Purain, Co-Founder & Chief Executive Officer, MissPalettable.com
Moderator: Shailen Shukla, Supply Chain Director, Omar Kassem Alesayi Group Co.
STAGE 1: HOME DELIVERY LAB
May 2212:30
Conference pass
PANEL Creators as catalysts: harnessing viral trends and creative monetisation to maximise social media profit
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Habib Rahal, Executive Director Marketing & Sponsorship, Rotana music group
Jumana Abdu Rahman, Content Creator, Jk7 Digital Media
Kajal Kalwani, Marketing Manager, Kanz Jewels
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2212:30
Conference pass
PANEL MMA MENA presents: the power of influence: Navigating the future of mobile marketing and brand Collaboration
STAGE 4: THE CLICKZONE
Nour Ramadan, Content Creator, Content Creator
Chehab Merhe, chihabandnour@gmail.com, Content Creator
Juanes Lopez Bedoya, Account Manager and Creative, INFLOW Network
STAGE 4: THE CLICKZONE
May 2213:00
Conference pass
Insurtech meets fintech: leveraging data analytics to drive smarter decisions in digital payments
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Safexpay
Commerce University x Startup Stories Stage
May 2213:10
Conference pass
INTERVIEW Fintech cybersecurity: from basic firewalls to deep intelligence threat detection
STAGE 9: FINTECH FORUM KEYNOTE
Sudin Baraokar, Artificial Intelligence Engineer, Data Scientist, Digital Transformation Advisor, Global 500 Enterprises
STAGE 9: FINTECH FORUM KEYNOTE
May 2213:10
Conference pass
INTERVIEW Shaping the future of payments: regional dynamics, sovereignty, and responsible innovation
STAGE 6: PAYMENTS PODIUM
Mohammed Amarti Riffi, Executive Vice President, S2M
STAGE 6: PAYMENTS PODIUM
May 2213:10
Conference pass
INTERVIEW Rewriting the rules: the impact of social media on core marketing strategies
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Sally Gomaa, Head of Marketing Middle east & North Africa, Specialized Nutrition, Danone
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2213:10
Conference pass
PRESENTATION Health marketing 2.0: leveraging digital tools for better patient engagement
STAGE 4: THE CLICKZONE
Rania Roxana Akkela, Group Marketing Director, Medcare Hospitals and Medical Centres
STAGE 4: THE CLICKZONE
May 2213:20
Conference pass
PRESENTATION Automation vs. AI: understanding the key differences and their Impact on digital commerce
STAGE 2: THE DIGITAL COMMERCE STAGE
Hazem ElZayat, Council Member, Middle East Regional Council, Customer Experience Professionals Association, Middle East Regional Council
STAGE 2: THE DIGITAL COMMERCE
May 2213:20
Conference pass
PANEL Preparing for the new ways of operating: setting new industry milestone and taking delivery to new heights with automation and bots
STAGE 1: HOME DELIVERY LAB
Halima Jumani, Founder & Chief Executive Officer, KIBSONS
Sandeep Narayanan, Executive Vice President, Tradeling
Dharmendra Mohanani, General Manager, New W mart Supermarket L.L.C
Moderator: Krishna Moorthy, Head-Logistics, PAN HOME
STAGE 1: HOME DELIVERY LAB
May 2213:20
Conference pass
Next generation of schools: tech and secure payment
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for 3B-Bracelet
Commerce University x Startup Stories Stage
May 2213:30
Conference pass
INTERVIEW Beyond automation: how AI is transforming the payments industry
STAGE 9: FINTECH FORUM KEYNOTE
STAGE 9: FINTECH FORUM KEYNOTE
May 2213:30
Conference pass
PANEL A complete approach to authentication: the future of analyzing natural behavior with unique identity markets
STAGE 8: FINTECH & ID FUTURE
Sanjay Dharwadker, Senior Digital Identity Officer, United Nations High Commissioner for Refugees
Mahmoud Fawzy, Group Digital Banking Head, Commercial International Bank - Egypt
Ahmed Mamdouh, IT Deputy General Manager Digital Transformation, National Bank of Egypt
Moderator: Hannalie Marsh, Managing Director, Swamp and Savanna
STAGE 8: FINTECH & ID FUTURE
May 2213:30
Conference pass
PANEL Reimaging credit in the open data era: flexibility, alternative data and AI as the fundamentals for a new lending future
STAGE 6: PAYMENTS PODIUM
Omar Ramadan, Chief Executive Officer - GCC & Levant, MNT - Halan
Jason Stewart, Director of Product & Partnerships, Beehive
Moderator: Jelena Janjusevic, Global Deputy Head of Accountancy, Economics and Finance, Heriot-Watt University Dubai
STAGE 6: PAYMENTS PODIUM
May 2213:30
Conference pass
PANEL The green spotlight: the path to a sustainable industry
STAGE 5: RETAIL HUB
Deepthi Joyau, Founder, Only Ethikal
Gergana Abdulrahman, Chief Executive Officer & Co-Founder, Wild Fabrik
Ali Murad, Chief Executive Officer, Leaders Center
Moderator: Dr Nihal El Daly, Managing director, Axellerus Consultants
STAGE 5: RETAIL HUB
May 2213:30
Conference pass
PRESENTATION AI in marketing: hype vs. reality
STAGE 4: THE CLICKZONE
Naureen Youssef, Director of Marketing & PR, Marriott International
STAGE 4: THE CLICKZONE
May 2213:40
Conference pass
PRESENTATION Building meaningful data driven customer experiences and relationships
STAGE 2: THE DIGITAL COMMERCE STAGE
Hazem ElZayat, Council Member, Middle East Regional Council, Customer Experience Professionals Association, Middle East Regional Council
STAGE 2: THE DIGITAL COMMERCE STAGE
May 2213:40
Conference pass
Why I’m back after a seven-figure exit: building a borderless fintech from Dubai
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Pays Solutions
Commerce University x Startup Stories Stage
May 2213:50
Conference pass
PANEL BFS partnerships that drive disruption: how collaborations between banks and fintech’s are changing the financial landscape
STAGE 9: FINTECH FORUM KEYNOTE
Peter Tavener, Chief Operating Officer & Chief Financial Officer, Beehive UAE
Adil Belhouari, Senior Vice President / Head of AI, Analytics & Data Science, Riyad Bank
Moderator: Francesco Burelli, Partner, Arkwright Consulting AG
STAGE 9: FINTECH FORUM KEYNOTE
May 2213:50
Conference pass
PANEL Optimising commerce’s overall process: unveiling all essential e-commerce features from secure checkout methods to attractive online features and beyond
STAGE 2: THE DIGITAL COMMERCE STAGE
Marina Parac, Head of Digital Payment, Alshaya
Shriram Srinivasan, Group Director of Digital, Alamar Foods Company
Saad Tounzi, Department Manager Digital Projects, ADNOC Distribution
Laurence Guerillion, Senior E-commerce Manager, IFFCO
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
STAGE 2: THE DIGITAL COMMERCE
May 2213:50
Conference pass
PANEL The data-driven brand revolution: supercharging brand strategies with tech integration for unstoppable growth
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Arij Awais, Head of Brands and Strategy, Food Panda
Aseel Nihad, Head Of Marketing, Big Bus Tours
Cemre Akkaya, VP, Desertcart.ae
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2213:50
Conference pass
FIRESIDE CHAT From browsing to experiences: transforming brand engagement through AR and VR in the digital age
STAGE 4: THE CLICKZONE
Karen Cordeiro, Director of Marketing Communications, Driven Properties
Moderator: Amit Grover, Founder and Managing Partner, Grover & Company
Tasneem Taherali, Marketing Advisor, Marketing Advisor
STAGE 4: THE CLICKZONE
May 2214:00
Conference pass
PRESENTATION Lessons from the frontline: what SMEs really need from logistics
STAGE 1: HOME DELIVERY LAB
Lure Mukheimer, Channel Manager – SMEs & Retail Outlets, Aramex
STAGE 1: HOME DELIVERY LAB
May 2214:00
Conference pass
Influencer marketing dynamics in the GCC
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Boomerang
Commerce University x Startup Stories Stage
May 2214:10
Conference pass
FIRESIDE CHAT Driving down fraud, driving up revenue: the biometric advantage
STAGE 8: FINTECH & ID FUTURE
Hani Idris, Board Member, International Development Bank
Amjad Al Sadeq, Regional Managing Director, Network international
STAGE 8: FINTECH & ID FUTURE
May 2214:10
Conference pass
INTERVIEW Redefining financial services: hyper-personalization as the key to unmatched customer experience
STAGE 6: PAYMENTS PODIUM
Susana Ponce - Froment, Global Head of Financial & Credit Risk, Tide
STAGE 6: PAYMENTS PODIUM
May 2214:10
Conference pass
PANEL Empowering dynamic digital experiences in-store with augmented reality: immerse yourself in the AR and VR universe
STAGE 5: RETAIL HUB
Umesh Chopra, Head of Market Intelligence and Digital Marketing, Sharjah coop
Armin Jamula, Founder, ItsHerWay
Moderator: Dr Nihal El Daly, Managing director, Axellerus Consultants
Anas Al-Hazmi, Group Digital Transformation & E-Commerce Business Head, Omar Kassem Alesayi Group Co.
STAGE 5: RETAIL HUB
May 2214:20
Conference pass
PANEL The promises and perils of technology: optimizing logistical processes with AI, big data and smart analysis to provide real-time, agile and trust-worthy operations
STAGE 1: HOME DELIVERY LAB
Hesham Abou Shady, Head of Physical Logistics - MENA, Nestlé
Shanth Kumar, Digital and Ecommerce Manager - International Business, Britannia Industries Ltd
Vikram Laud, Procurement Manager, Choithrams
Moderator: Shailen Shukla, Supply Chain Director, Omar Kassem Alesayi Group Co.
Latif Baluch, Chief Supply Chain Officer, Floward
STAGE 1: HOME DELIVERY LAB
May 2214:20
Conference pass
INTERVIEW Innovate and elevate: mastering portfolio management for future success
STAGE 4: THE CLICKZONE
STAGE 4: THE CLICKZONE
May 2214:20
Conference pass
Building the cyber vanguard: how Exploit3rs is empowering the UAE’s next generation of defenders
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Exploit3rs
Commerce University x Startup Stories Stage
May 2214:30
Conference pass
PRESENTATION The future of trade finance: evolving trends in global transaction banking
STAGE 9: FINTECH FORUM KEYNOTE
STAGE 9: FINTECH FORUM KEYNOTE
May 2214:30
Conference pass
PANEL The rise of blockchain payments: powering a new era of financial connectivity
STAGE 8: FINTECH & ID FUTURE
Oliver von Wolff, Founder & CEO, Helion Capital
Sheikh Muhammad Noman, Founder - CEO, Pegasus Capital Investments/ Halliday Forfaiting/ Vrijednosnice Osijek Holding
Moderator: Mark Rennie Davis, Chief Advisor & Founder, Advistic Consulting
STAGE 8: FINTECH & ID FUTURE
May 2214:30
Conference pass
PRESENTATION Trends in the MENA digital economy
STAGE 2: THE DIGITAL COMMERCE STAGE
STAGE 2: THE DIGITAL COMMERCE
May 2214:30
Conference pass
INTERVIEW Game on: revolutionizing gaming via connected payment
STAGE 6: PAYMENTS PODIUM
Ritesh Jain, Founding Member, World Metaverse Council
STAGE 6: PAYMENTS PODIUM
May 2214:30
Conference pass
PANEL Tech-enabled campaigns: combining data, tech, and creative strategies
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Alyza Beg, Chief Marketing Officer, Easa Saleh Al Gurg Group
Katie Mala'ebeh, Head of Marketing and Innovation, Yo Telecom
Diana Dzaka Bico, Marketing Director, Engel & Völkers
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2214:40
Conference pass
PRESENTATION Decision Making using AI
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Sherif Benhawy, Director of Marketing Research, GCC, Levant, Iraq, Turkey, and Iran, Savola Foods Company
STAGE 4: THE CLICKZONE
May 2214:40
Conference pass
Disrupting Wall Street with autonomous AI
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Trai
Commerce University x Startup Stories Stage
May 2214:50
Conference pass
PANEL Funding the future of payments: venture capital’s role in driving fintech innovation
STAGE 9: FINTECH FORUM KEYNOTE
Bijna Kotak Dasani, MBE FRSA - Managing Director, ArthAum Group
Moderator: Hannalie Marsh, Managing Director, Swamp and Savanna
STAGE 9: FINTECH FORUM KEYNOTE
May 2214:50
Conference pass
PANEL The face of your virtual merchandising: the power of feature-rich and aesthetically appealing online storefront to stay ahead of competition
STAGE 2: THE DIGITAL COMMERCE STAGE
Sayed Habib, Director - Business Development, Franchise & E-commerce, Danube Group
Vikram Sridhar, Director of Product & Design, Tradeling
Mukta Purain, Co-Founder & Chief Executive Officer, MissPalettable.com
Shanth Kumar, Digital and Ecommerce Manager - International Business, Britannia Industries Ltd
Moderator: Lina Gallagher, Founder and Managing Director, Emerce Consulting
Jülide Ayanoğlu, Business Head (Buying, Merchandise Planning & Design) - Lingerie & Jewelry, Liwa Trading Enterprises LLC
STAGE 2: THE DIGITAL COMMERCE
May 2214:50
Conference pass
PRESENTATION When tomorrow comes: how innovation is reshaping the global payments landscape
STAGE 6: PAYMENTS PODIUM
STAGE 6: PAYMENTS PODIUM
May 2215:00
Conference pass
PANEL Navigating the data maze: exploring customer sentiment and engagement with NLP for smarter marketing insights
STAGE 4: THE CLICKZONE
Ahmad Kheir, Director of Digital Marketing and E-Commerce, Five Hotels And Resorts
Hossam Al-Saeed, General Manager - Customer Experience & Brand Marketing, Nissan Motor Cooperation
Neelabh Mallick, Head of Performance Marketing, Landmark Group
Mohammad Algohary, Media & Int'l Marketing Head, Barns
STAGE 4: THE CLICKZONE
May 2215:00
Conference pass
Revolutionizing banking through AI-powered innovation
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Paimind
Commerce University x Startup Stories Stage
May 2215:10
Conference pass
PRESENTATION DeFi is dead, and now long live DeFAI: the AI revolution in decentralised finance
STAGE 8: FINTECH & ID FUTURE
STAGE 8: FINTECH & ID FUTURE
May 2215:20
Conference pass
Building future ready tech: the SusoTech journey
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for SusoTech
Commerce University x Startup Stories Stage
May 2215:30
Conference pass
PRESENTATION From seed to scale: mastering the art of funding and scaling startups in the UAE’s digital economy
STAGE 9: FINTECH FORUM KEYNOTE
STAGE 9: FINTECH FORUM KEYNOTE
May 2215:30
Conference pass
PANEL Revolutionizing global transactions: the role of blockchain and digital assets in instant and seamless settlements
STAGE 8: FINTECH & ID FUTURE
Leila Hsaine, Head Of Partnerships And Growth Strategy, CREGIS
Kevin Pang, Board Member, Global Impact FinTech Forum
Moderator: Fahim Zaman, Managing Director, 3A Ventures International
STAGE 8: FINTECH & ID FUTURE
May 2215:30
Conference pass
PRESENTATION AI-powered marketing: build your in-house dream team
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2215:40
Conference pass
Get your brand recommended by ChatGPT, perplexity and AI search
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for OMG AI
Commerce University x Startup Stories Stage
May 2215:50
Conference pass
PANEL Utilizing modern APIs: embedding financial services into customer experience with BaaS
STAGE 9: FINTECH FORUM KEYNOTE
Taner Akcok, Chief Information Officer, DWS Group
Abhishek Chaudhary, DVP Digital Products, RBL Bank
Ghazal Al Sakaal, Global Head of Digital Strategic Partnerships, Mashreq Bank
Ghaidaa Mostafa, IT Engagement Manager, Credit Agricole Egypt
Komal Kaundal, Director, Digital Solutions, Standard Chartered Bank
Moderator: Francesco Burelli, Partner, Arkwright Consulting AG
STAGE 9: FINTECH FORUM KEYNOTE
May 2215:50
Conference pass
PANEL From representation to resonance: weaving cultural insight into the fabric of brand identity
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
Chirin Khawatmi, Chief Brand Officer, Mumzworld
Ahmed El-Gamal, Partner, Mr. Regimen
Gaurav Sinha, Director- Int'l Marketing, Dominos pizza
Insiya Sahana, Senior Marketing Manager - Omnichannel, Sharaf DG
Danelle Ruth Palang, Cluster Director of Marketing, Dusit Hotels And Resorts
Moderator: Prachi Bishnoi, Founder & Editor-In-Chief, Glomm Digital FZ LLC
STAGE 3: MARKETING DIGITAL EDGE SUMMIT
May 2216:00
Conference pass
From WhatsApp to worldwide: how Goods2Load is digitizing freight to drive SME sales
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Resrved for Goods2Load
Commerce University x Startup Stories Stage
May 2216:20
Conference pass
Borderless finance for a boundless Africa: The Curnance story
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Curnance Pty Ltd
Commerce University x Startup Stories Stage
May 2216:40
Conference pass
Redefining startup investing: risk mitigation through technology
COMMERCE UNIVERSITY x STARTUP STORIES STAGE
Reserved for Pitchmatter
Commerce University x Startup Stories Stage
last published: 14/May/25 10:45 GMT
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Contact us
To sponsor or exhibit contact:
Ralph Burgess
ralph.burgess@terrapinn.com
Speaking Opportunities:
Rion Breslin
rion.breslin@terrapinn.com
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