
Create your personal agenda –check the favourite icon
By attending this session, you will gain insights into:
For years, hotel access control has been treated mainly as a security function, keeping the right people in and the wrong people out.
But for today’s guest, access is also part of the experience.
From the moment a guest arrives, how they enter the hotel, access their room, move through facilities and interact with the property can shape how seamless and connected their stay feels.
This session challenges hoteliers to rethink access control as more than security infrastructure.
How can access become part of the digital guest journey, connect with hotel systems and help create a more seamless, personalised and frictionless experience?
Because the future of hotel access isn't just about who can enter. It's about what happens after they do.
Create your personal agenda –check the favourite icon
For years, hotel marketing has been measured by impressions, clicks and campaign performance. But in an AI-first world, its true value lies in one outcome: profitable revenue.
Today's travellers begin their booking journey long before they visit a hotel website—searching destinations, engaging with content, seeking recommendations and leaving behind digital signals that reveal their intent. The opportunity is no longer to create demand, but to recognize it early, engage it intelligently, and convert it into direct revenue.
In this keynote, Anurag Jain will share why AI is fundamentally changing hotel marketing from a cost centre into a commercial growth engine. Drawing on decades of innovation in travel technology, he explores how demand intelligence, traveller intent and AI-powered activation are enabling hotels to make smarter commercial decisions, strengthen direct bookings and unlock new revenue opportunities across the entire guest journey.
Sponsored by Cvent
By attending this session, you will gain insights into:
Sponsored by HSMAI
Sponsorship Enquiries
laura.binns@terrapinn.com
Speaking Enquiries
laura.binns@terrapinn.com
สปอนเซอร์งานหรือจองบูธ
priyanka.lao@terrapinn.com
ร่วมเป็นวิทยากร
laura.binns@terrapinn.com