Shen Loh Lim | Managing Director
Cheong Fatt Tze, The Blue Mansion

Shen Loh-Lim
Managing Director, Cheong Fatt Tze Mansion
Co-founder, The Conscious Collection With over 23 years of leadership experience in digital and technology, Shen Loh-Lim has driven growth in companies like iProperty.com, Frontier Digital Ventures, and Ampersand Advisory. As Managing Director of Penang’s iconic Cheong Fatt Tze Mansion, he has transformed it into a thriving boutique heritage hotel with sustained profitability. Shen is also the Co-founder of The Conscious Collection, a Malaysian-owned hospitality company specialising in boutique hotel management and investment. Passionate about leveling the playing field for independent hotels, he champions best-in-class marketing, distribution, and revenue management strategies to create lasting guest experiences