Jitsak Gino Lim-Pakornkul | Director of Brand & Partnerships
S Hotels & Resorts Public Company Limited

Jitsak “Gino” Lim-Pakornkul
Hospitality Brand Strategist | Hotel Management Leader | Experience-Driven Marketer | Celebrity Chef – MasterChef Thailand   With over 26 years of global hospitality experience, Jitsak “Gino” Lim-Pakornkul is a forward-thinking hotel executive known for building distinctive, guest-centric brands that deliver emotional impact and measurable performance. He blends strategic hotel management expertise with creative brand storytelling to drive growth, elevate guest experiences, and unlock long-term value.   As Director of Brand & Partnerships at S Hotels & Resorts, Gino leads the evolution of SAii Hotels & Resorts, an upper-upscale lifestyle brand rooted in peace-of-mind, sustainability, and heartfelt service. His diverse background—spanning international hotel groups and entrepreneurial ventures—enables him to translate vision into action with agility and precision.   From brand creation and marketing to concept development, product and guest experience design, pre-opening execution, operational support, and continuous brand growth—Gino delivers fully integrated strategies that align customer delight with owner objectives. His profile as a Celebrity Chef from MasterChef Thailand adds strength to his culinary-led F&B concepts, enriching every touchpoint with authenticity and flair.   Recognised for his leadership, creativity, and owner’s mindset, Gino consistently creates purposeful brands, efficient operations, and engaging hospitality experiences that perform—on the P&L and in the hearts of guests.