Riccardo Cocchini | Manager EV Charging Strategy and Business Development
Ford Motor Company

Riccardo has been in charge of shaping Ford’s European EV charging strategy since 2023, making sure the company hits the right spot at the intersection among technology, business, and a sleek customer journey. He reports to Oliver Adrian, Head of Charging & Energy Strategy, Business Development and Go-to-Market at Model e, Ford in Europe. Riccardo is an e-mobility advocate, supporting the cause of driver-centric electric mobility. He has been merging the strengths of charging networks, energy suppliers and software companies into future-proof ecosystems. Riccardo previously spent several years at Audi and Lamborghini, most prominently pioneering the launch of the holistic “e-tron solutions” portfolio by building and introducing digital charging solutions like the e-tron Charging Service, Audi charging and their link to physical Audi charging hubs. He is a University of Bologna Alumnus and holds a Master’s in Management from ESMT Berlin.