Programme | economy hotels asia

	Economy Hotels World Asia
	Value beyond frills: All you need to know about successfully developing and operating economy hotels
12.00	Registration and light refreshments
13.00	Structuring the ideal hotel development, design and cost framework › Mr Dennis Tan, Owner & Managing Director, Everly Group, Malaysia › Mr James Stuart, Founder & Managing Partner, The Brand Company, China Structuring the ideal hotel development, design and cost framework
13.30	Maximising brand and asset values of economy hotels
14.00	What you should and should not do when negotiating a hotel management agreement
14.30	Q&A session
14.45	Afternoon refreshments
15.15	People, processes and tools to enhance operational efficiency
15.45	How intergrating the use of technology can contribute to ROI
16.15	Tips to achieving functionality, performance and profitability for your hotel properties
16.45	Q&A session

Economy Hotels World Asia

THE 6TH ANNUAL ECONOMY HOTELS WORLD ASIA 2014

08.00

Registration and networking breakfast

09.00

Chairman’s welcome address

› Dr Kurt Stahura, Assistant Dean - William F. Harrah College of Hotel Administration, UNLV Singapore Limited, Singapore

Chairman’s welcome address

SECTOR OUTLOOK AND GROWTH

09.15

Keynote: Winning in the collaborative economy – How to profit amidst transformations in the hospitality ecosystem?

· New and upcoming trends in today’s travel industry

· How lucrative and sustainable is the hospitality business in Asia?

· Spending less for more – Reviewing the changing dynamics in consumer attitudes

› Ms Lauren Anderson, Co-Founder & Chief Knowledge Officer, Collaborative Lab, Australia

Keynote: Winning in the collaborative economy – How to profit amidst transformations in the hospitality ecosystem?

09.45

Hoteliers Leadership Panel: Assessing the Asian economy hotel market – Is there still hype and room for growth?

· What vision is necessary to navigate the current hotel landscape?

· The role of economy hotels in a well capitalised and high-yield property portfolio

· Cross-examining growth potential in emerging, frontier and mature markets

› Mr Robert McIntosh, Executive Director, Asia Pacific, CBRE Hotels, Singapore
› Mr Gaurav Bhushan, Chief Development & Investment Officer, Accor Asia Pacific, Singapore
› Mr Clarence Tan, Chief Operating Officer, Southeast Asia & Resorts, IHG, Thailand
› Mr Bobby Hiranandani, Managing Director, Royal Group Holdings Pte Ltd, Singapore

Hoteliers Leadership Panel: Assessing the Asian economy hotel market – Is there still hype and room for growth?

10.30

Morning refreshments and 1-2-1 partnering

CAPITAL TRENDS

11.15

Find the money: What factors determine buy, sell or hold decisions?

· Gauging hotel valuation and transactions across Asia

· How do sweet spots for hotel deals differ across emerging and mature markets?

· Investor confidence and sentiments for the economy hotel segment

› Mr Previndran Singhe, Founder & Group Chief Executive Officer, Zerin Properties, Malaysia

Find the money: What factors determine buy, sell or hold decisions?

11.45

Panel: Attracting investment and funding for economy hotel projects

· How are equity markets and cost of debt looking?

· Considerations in evaluating investment and funding decisions

· Implications of risk appetite upon market entry and exit strategies

Panel: Attracting investment and funding for economy hotel projects

12.30

Networking luncheon

PEER-TO-PEER ROUNDTABLES

14.00

Roundtable Discussions

Roundtable A

Overcoming the manpower crunch: Tips to training and retaining human capital

Roundtable Leaders:

Heng Li Lang, Director, Hotels – Singapore Tourism Board, Singapore

Tan Kim Seng, Managing Director – IFH Asia Pacific, Singapore

Roundtable B

Effective branding and marketing strategies for midscale hotel properties

Roundtable Leaders:

Aya Aso, President & Chief Executive Officer – Agora Hospitalities Co. Ltd, Japan

Michael Parsons, Vice President, Marketing & Strategic Relationships – Accor Asia Pacific, Singapore

Irene Janti, Brand Director – POP! Hotels – Tauzia Hotel Management, Indonesia

Roundtable C

How are guest-facing technologies gaining traction with economy hotels?

Roundtable D

Optimising the use of distribution channels for enhanced revenue streams

Roundtable Leader:

Ayesha D’Souza, Industry Manager – Travel & Hotels – Google, Singapore

› Ms Li Lang Heng, Director, Hotels, Singapore Tourism Board, Singapore
› Mr Kim Seng Tan, Managing Director, IFH Asia Pacific, Singapore
› Ms Aya Aso, President & Chief Executive Officer, Agora Hospitalities Co.Ltd, Japan
› Mr Michael Parsons, Vice President, Marketing & Strategic Relationships, Accor Asia Pacific, Singapore
› Ms Irene Janti, Brand Director - POP! Hotels, Tauzia Hotel Management, Indonesia
› Ms Ayesha D’Souza, Industry Manager – Travel & Hotels, Google, Singapore

Roundtable Discussions

15.00

Afternoon refreshments and 1-2-1 partnering

Hosted by Tauzia Hotel Management

Afternoon refreshments and 1-2-1 partnering

COUNTRY CLINICS

15.30

Panel: Exploring the Greater China opportunity for budget and midscale hotel chains

· Tracking the growth of economy hotels across China’s tiered cities

· How can local owners and foreign operators better market their hotel properties?

· Tips to securing hotel management and franchise agreements in China

Session Sponsor: Plateno Hotels Group

Panel: Exploring the Greater China opportunity for budget and midscale hotel chains

16.15

How viable is the Japan market for economy hotel ventures?

· What would the Olympics mean for tourism and hotels?

· Mitigating risks and returns in Japan’s hospitality market

· How actively are Japanese budget hotel operators setting sights abroad?

› Mr Zhou Jun, General Manager - Loha Suites, Super Hotel Co., Ltd, Thailand

How viable is the Japan market for economy hotel ventures?

16.45

Panel: Challenges and the future outlook for economy hotels in India

· Analysing demand-supply dynamics in various Indian cities

· How are occupancy rates and RevPAR growth faring?

· Impact of new policies and tourism initiatives on the advent of budget hotels

Panel: Challenges and the future outlook for economy hotels in India

17.30

Chairman’s closing remarks followed by networking cocktail

Hosted by Accor Asia Pacific

Chairman’s closing remarks followed by networking cocktail

Economy Hotels World Asia

THE 6TH ANNUAL ECONOMY HOTELS WORLD ASIA 2014

08.00

Coffee & tea

09.15

Chairman’s welcome address

› Dr Kurt Stahura, Assistant Dean - William F. Harrah College of Hotel Administration, UNLV Singapore Limited, Singapore

Chairman’s welcome address

BRAND BUILDING

09.30

Panel: Strategies and approaches to aligning economy hotel brands and assets

· Should hotel brands globalise or ‘glocalise’ across markets and to what extent?

· Levelling the playing field for independent and international hotel chains

· Future income streams and investment yields of economy hotels

Panel: Strategies and approaches to aligning economy hotel brands and assets

10.30

Case Study: How taking revenue management to the next level can help maximise brand potential

· Changing with the times: Converging hotel marketing with revenue management

· Innovative use of technology to deliver genuine business value

· Optimising total hotel revenue and profit margins for competitive advantage

Session Sponsor: IDeaS (a SAS company)

› Ms Kathrin Bhalla, Solution Architect, IDeaS, Singapore

Case Study: How taking revenue management to the next level can help maximise brand potential

11.00

Morning refreshments and 1-2-1 partnering

PEER-TO-PEER ROUNDTABLES

11.45

Roundtable Discussions

Roundtable E Indonesia: How is growing domestic demand fuelling the budget hotel boom? Roundtable Leaders: Martono Tikjanto, Managing Director – Kagum Hotels, Indonesia Edward Hananto, Managing Director – Hotel Fiducia, Indonesia Norbert Vas, Vice President, Sales & Marketing – Archipelago International, Indonesia	Roundtable F Myanmar: Betting big on budget and branded midscale hotels amidst economic expansion Roundtable Leaders: Eugene Deng, Managing Director – Clover Hotels Group, Myanmar Victor Pang, Vice President, Development – Thailand, Cambodia, Laos & Myanmar – Accor Asia Pacific, Thailand
Roundtable G Philippines: Evaluating market capacity and growth prospects for economy hotels Roundtable Leaders: Cyndy Tan Jarabata, President – Tajara Leisure & Hospitality Group, Philippines Venessa Koo, Regional Director of Development – Singapore, Philippines & Vietnam – Accor Asia Pacific, Singapore	Roundtable H Thailand: Are economy hotels giving the luxury segment a run for their money? Roundtable Leaders: Harry Thaliwal, Brand Director – COSI Hotels – Centara Hotels & Resorts, Thailand Prab Thakral, Group Chief Executive Officer – Boutique Asset Management Ltd, Thailand Bill Barnett, Founder & Managing Director – C9 Hotelworks, Thailand