Vickie Plevritis | Digital Technology Director
United Airlines

I lead Pricing and Revenue Management technology at United Airlines, working with an incredible team to build and evolve the technology behind some of the airline’s most complex business decisions. My experience spans many areas of airline technology, including network planning, pricing and revenue optimization, partnerships and alliances, and large-scale transformation. What I enjoy most is connecting the business and technology—understanding the challenge, bringing the right people together, and turning ideas into solutions that deliver real value. I’m especially excited about what AI is making possible—not only in the technology we build, but in how we work and how we think about what comes next. The part of leadership I value most is people. I want the people around me to have opportunities to grow, take chances, challenge ideas—including mine—and accomplish things they may not have thought possible. Outside of work, I love spending time with my family, traveling—especially to Greece—and I’m always ready for the next adventure.