Joshua Roche | Founder & CEO
Bulla Co

Joshua Roche is the founder and CEO of Bulla, a creator and influencer marketing agency headquartered in London and Dubai, with delivery capability across Europe, the GCC, North America and APAC. Since founding Bulla in 2020, Joshua has helped brands move beyond one-off influencer campaigns toward long-term, always-on creator partnerships built on real audience data and measurable commercial outcomes, from reach and engagement through to GMV and ROAS. Bulla holds Meta and TikTok Global Partner status and has delivered creator programmes across more than 40 markets for brands spanning FMCG, beauty, tech, travel and luxury. Joshua is particularly focused on the shift from influencer marketing as a one-off tactic to creator partnerships as a genuine, long-term growth channel, the exact theme he'll be moderating at Seamless Middle.