22–24 September 2026
Dubai World Trade Centre

BUILD. SELL. DELIVER. RETAIN.

For retailers, brands and business

Seamless Middle East 2026

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ATTENDEES

COUNTRIES

EXHIBITORS & SPONSORS

SPEAKERS

WHAT IS DIGITAL COMMERCE?

Seamless Digital Commerce is the ultimate destination for digital marketing, e-commerce, retail and businesses to converge and shape the future of digital commerce. Payment providers connect with merchants and SMEs eager to discover cutting-edge solutions, while retail and e-commerce leaders gather to network, share knowledge and collaborate on the latest trends.

For 2026, the entire ecosystem lives under one roof. Digital Marketing at Seamless and the Home Delivery Zone at Seamless sit alongside the digital commerce exhibition, so you can move from marketplace strategy to campaign performance to final-mile fulfilment without leaving the show floor. Whether you're a startup, an established player, or an SME, Seamless Digital Commerce is designed to push the industry forward.

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DISCOVER THE DIGITAL COMMERCE LANDSCAPE

From the first click to the repeat purchase, Seamless Digital Commerce 2026 is built around the entire digital commerce journey that every retailer, brand and business needs to master.

Customer Experience Every interaction counts: cloud contact centres, conversational support, booking platforms and CX analytics behind seamless, personalised customer journeys. For CX directors, operations leaders, customer service heads and digital teams benchmarking technology, learning from regional success stories and turning every conversation into loyalty and revenue.

Digital Marketing Traffic, conversion, growth: performance agencies, creative studios, messaging channels, AdTech platforms and attribution tools. For CMOs, growth leads, e-commerce managers and brand teams looking to acquire customers profitably, discover new channels, compare agencies and platforms, and learn what is actually working in MENA digital marketing.

Commerce Technology The platforms powering modern retail: e-commerce engines, marketplaces, ERP and business systems, systems integrators and the development partners who bring it all together. For retail CIOs, digital directors, founders and merchants launching, replatforming or scaling, and for anyone comparing the builders behind the region's leading storefronts.

Payments & Security Frictionless transactions from checkout to settlement: payment orchestration, gateways and acquiring, cross-border payments, virtual cards, accounting automation and the UAE's emerging e-invoicing ecosystem. For merchants, marketplaces, finance directors and product teams optimising authorisation rates, reducing payment costs and keeping finance operations compliant.

Home Delivery From click to doorstep: last-mile carriers, fulfilment networks, warehouse and inventory management, delivery orchestration and supply chain intelligence. For operations directors, supply chain leaders, e-commerce managers and retailers making delivery faster, returns easier and logistics a competitive advantage, and comparing the partners to do it with.

AI & Agentic Commerce Commerce is becoming autonomous: AI shopping assistants, agentic checkout, generative merchandising, predictive personalisation and the infrastructure behind it all. For CEOs, innovation leaders, digital strategists and early adopters exploring what agents that discover, decide and buy mean for retail, and finding the partners to experiment with.

Retention & Loyalty Growth doesn't end at checkout: lifecycle engagement platforms, in-app activation, gift cards, loyalty programmes and customer data platforms. For CRM managers, growth teams, loyalty leads and marketers turning first-time buyers into lifetime customers, benchmarking retention strategies and discovering the technology of repeat business.

WHAT'S ON AT SEAMLESS DIGITAL COMMERCE 2026

Three days of world-class conference content, live exhibitions, structured networking and exclusive experiences — all under one roof at Dubai World Trade Centre.

EXHIBITION

750+ global exhibitors and sponsors across a world-class show floor. Whether you're sourcing new technology, launching a product or building a pipeline, the exhibition connects buyers and sellers from across the region.

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CONFERENCE

800+ expert speakers. 3 dedicated tracks. 3 days of premium content. Hear from the region's biggest retailers, brands and marketplaces on AI in commerce, marketplace mastery, influencer marketing, retail media and the final mile.

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NETWORKING

Connect with 20,000+ digital commerce, retail and marketing professionals across 3 days of structured deal-making. Access Premium Networking Lounges, speed networking sessions, private 1-to-1 meetings booked via the event app, and exclusive evening functions.

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START-UP VILLAGE

The Start-Up Village brings together the region's boldest early-stage companies alongside the investors backing them. Discover the next generation of disruptors in e-commerce, marketing technology and delivery.

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TECHNOLOGY SHOWCASE

Go hands-on with live demonstrations from the world's leading commerce technology providers. From AI-powered platforms and marketing tools to smart fulfilment and delivery tech, explore the innovations defining the next era of digital commerce.

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INTERNATIONAL SHOWCASE

A truly global showcase welcoming over 100 countries to Seamless Fintech 2026. Explore an international showcases, with representation from China, India, the UK, Germany and Turkey, and connect with the companies and delegations shaping fintech worldwide.

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