Retail and E-Commerce at Seamless

12 - 14 May 2026, Dubai, UAE

THE FUTURE OF DIGITAL COMMERCE IN THE MIDDLE EAST

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25,000+

Attendees

750+

Exhibitors

800+

Speakers

3

Days

What is Seamless Digital Commerce?

Seamless Digital Commerce is the ultimate destination for digital marketing , e-commerce , retail , and merchant payments professionals to converge and shape the future of digital commerce. Payment providers will connect with merchants and SMEs eager to discover cutting-edge solutions, while retail and e-commerce leaders gather to network, share knowledge, and collaborate on the latest trends.

This event is perfect for those looking to forge new partnerships, gain valuable insights from industry trailblazers, and drive innovation to stay ahead in the ever-evolving digital landscape. Whether you're a startup, an established player, or an SME, Seamless Digital Commerce is designed to push the industry forward.

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Who attends Seamless Middle East

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2026 SPEAKERS LINE-UP

Vikram Idnani
President – Chief Information Officer
Landmark Group

Rania Masri
Chief Executive Officer
The Giving Movement

Johan Kuhlo
Managing Director
PUMA Group

Ali Mansour
Chief Retail Officer
eyewa

Shaik Maqbool
Chief Technology Officer
Aljazera Markets,

Jatin Kalra
Vice President
Apparel Group

Nancy Ozbek
General Manager
Sharaf Group Mall Division

Giulio Dal Dosso
Regional Director of Operations
Hugo Boss

Sarah Warden
Director of Retail
Atlantis Resort

Sarah Evans
Director of Product Management
GMG

Omar Kamali
Creative Director
SQUATWOLF

George Kunnappally
Managing Director
Nandos

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2026 SPONSORS

Meet the world's most innovative retail and e-commerce technology providers

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CONTENT THEMES

Digital Commerce

Digital Commerce in the Age of AI Marketplace Mastery Augmented Data to Value Crossborder Commerce Omnichannel Pinnacle The Hyperintelligent Commerce Retention Revolution Social Commerce Blueprint

PAYMENTS PODIUM

Embedded Payments Merchant Mania Super Apps & Wallet 3.0 Retal Time and Instant Payments Consumer Behaviour and Payment Personalisation AI Security & Fraud Cross Border Payments & Remittances Alternative & Flexible Payment Models

Marketing Summit 2.0

AI IN ADVERTISING GOOGLE ADS INFLUENCER MARKETING SEO UNLEASHED CUSTOMER LOYALTY ACQUISITION & RETENTION META ADS TIKTOK HYPER PERSONALISATION SOCIAL MEDIA MONETIZATION INTELLIGENT & PERFORMANCE METRIC ANALYTICS CULTURE TAKEOVER IN-GAME ADS