Irina Tatarinova | Brand Director
Flowwow

Brand Director at Flowwow, a UAE-based gifting marketplace operating in 40+ countries. Irina began as a social media manager handling everything from Instagram curation to influencer campaigns. In 4 years, she built a team of 40+ specialists managing 40+ countries, 20+ social channels, and local influencer collaborations. She also holds a postgraduate degree in psychology, which supports her work in social and influencer marketing.