Rasha Ghanem | Communications Director, Middle East
Ford Motor Company

An accomplished automotive and brand communications specialist with over 16 years of experience delivering bespoke strategies, impactful campaigns and award-winning content and storytelling for major international brands. Competently lead large regional teams and manage multiple agencies to deliver fully integrated, multi-channel campaigns with tangible business benefit throughout the Middle East & Africa region. Trusted advisor to senior stakeholders providing strategic direction and reputational counsel. Voted by PR Week as one of the brightest and most influential PR professionals in the Middle East in 2023. Rasha is also a board member at the Middle East Public Relations Association sine January 2023. Similar to other leaders across the business, Rasha is committed to living by the values championed by the Ford+ vision, which seeks to help the company turn around automotive operations, disrupt itself, compete like a challenger, and treat customers like family.  Prior to her role at Ford Middle East, over Rasha’s seven-year tenure as Team Lead at ASDA’A BCW, her team delivered several innovative campaigns, including the award-winning ‘Welcome to the Driver Seat’, which celebrated Saudi women driving, and the reveal of Ford’s Mustang on top of Burj Khalifa in 2014. Ford is not the only automotive brand Rasha has worked with. She has previously served as Products Communications Manager at General Motors (GM) Middle East Operations, later becoming Social Media Manager for GM in the Middle East. Prior to joining GM, she managed Volvo as a client at Ogilvy & Mather. While Rasha has managed a diverse portfolio of non-automotive brands over the course of her career – including Nestlé, Beiersdorf, Samsung, Huawei, UNHCR, Bridgestone and Art Dubai – her true passion lies with cars. She is known by her colleagues as a ‘passionate servant leader’.