In 2005, Rob launched Outspoken Delivery in Cambridge which helped pioneer cargo bike logistics in the UK. He successfully founded two other companies and, in 2018, formed Zedify which is transforming the way deliveries are done in cities. Zedify’s tech-enabled, cargo-bike first model helps enhance ecommerce brands, reduce cost and is over 90% lower carbon than the next best alternative. Backed by Barclays, and with clients including Zara, Freddie’s Flowers and Grubby, Zedify is now making thousands of deliveries each day across 9 UK cities. Their mission is to help create the healthier, cleaner, more liveable cities of the future.