Ashley Murdoch | CEO
Proelium Intelligence

Ashley Murdoch – Founder, Entrepreneur & CEO Ashley Murdoch is a seasoned entrepreneur and senior executive with over two decades of experience at the intersection of technology, mobility, and transport innovation. Having served in C-level roles across multiple successful ventures—including founding and leading one startup through to acquisition—Ashley is now pursuing his third and most ambitious business to date. With a deep understanding of digital transformation, SaaS models, and smart mobility ecosystems, Ashley has built a career helping organizations scale, innovate, and create meaningful impact. His expertise spans strategic growth planning, investment readiness, public-private partnerships, and the commercialisation of cutting-edge transport technology. Ashley is particularly passionate about reshaping the future of urban mobility and enhancing public and private transport through data-led, user-centric solutions. He advises early-stage companies and industry stakeholders on market entry strategies, go-to-market execution, and navigating the complexities of transport innovation in the UK and internationally.