Alan Lui is the Chief Marketing Officer at Moca Network, an Animoca Brands company building the infrastructure for an interoperable, decentralized consumer network. With a distinguished executive background leading global loyalty and commercial strategy for enterprise powerhouses like Shangri-La and Asia Miles, Alan brings a pragmatic perspective to decentralized identity. He advocates for a future where user-owned digital identity and portable reputation replace siloed data, fundamentally transforming how brands and consumers interact. Alan specializes in bridging the gap between next-generation decentralized / Web3 frameworks and real-world consumer adoption.