Lawrence Lim | Head of Data Science & AI
StarHub Pte Ltd

Lawrence Lim leads the Data Science & AI division at StarHub Enterprise, where he oversees platform engineering, analytics product development, and AI-driven business solutions. At the intersection of technology and commercial value, he steers a portfolio designed to unlock value through differentiated Data & AI innovations that harness StarHub’s rich telco intelligence.
Under his leadership, the team delivers both external monetisation through solutions that accelerates time-to-value for customers, and internal optimisation through initiatives in sales operations efficiency and knowledge augmentation.
Lawrence is a strong advocate of applied AI for real-world outcomes. His team’s Smart Retail platform, which fuses geo-mobility data with digital behaviour insights to transform audience targeting and retail performance, was recently recognised at the Enterprise Tech Awards—APAC’s largest tech event supported by IMDA and the Singapore Tourism Board—for Outstanding AI Innovation.
 
With a deep belief in scalable, trusted AI, Lawrence continues to champion use cases that bridge data science with business impact across the region.