Vidya Viswanathan | Associate Principal, Digital Health Lead
ZS Associates
Vidya is an innovator, product leader and systems thinker who has incubated and launched disruptive innovation across the healthcare patient and provider ecosystem. Her work spans direct-to-patient platforms, digital patient services, and digital therapeutic solutions that integrate seamlessly into daily life and wokflows. By combining design with data, evidence, and advanced technologies, she helps organizations turn complex problems into viable opportunities and real-world innovations that redefine how healthcare experiences are delivered and scaled while driving strategic value for organizations. Vidya is an Associate Partner at ZS Associates, and the founder of ZS Digital Studio - the firm’s innovation space dedicated to building digital products and platforms of the future.
Appearances:
Day 1 - World Orphan Drug Congress USA 2026 @ 13:40
Working Group 5: Getting the details right on direct-to-patient: the 5 truths
Direct‑to‑patient strategies are moving fast—but many fail not because of ambition, but because critical details are missed. In this interactive working session, ZS experts unpack the five foundational truths that determine whether a direct-to-patient (DTP) strategy is set up for real, sustainable impact. Participants will explore how successful DTP strategies require all five elements working together: experience design, clinical design, legal design, user acquisition, and impact measurement. The session, through interactive multidisciplinary Q&A is designed to move beyond theory and provide a practical lens that participants can use to evaluate, design, and refine DTP initiatives in their own rare disease launches.
Created by
Terrapinn is proud to be a member of isla.
Working together to build sustainable events