As Senior Director of Brand Strategy and Behavioral Science, Stephanie leads the development of bold, insight-driven strategies that unlock meaningful differentiation and drive customer behavior change. She partners with brand teams and external stakeholders to shape positioning, messaging, and customer engagement strategies that resonate across the brand lifecycle—from launch to loss of exclusivity. With a background in neuroscience, psychology, and health decision-making, and experience across 13+ disease states in both HCP and DTC spaces, Stephanie brings a unique ability to decode customer behavior and translate it into strategic action that drives brand performance and better health outcomes.
Private workshop sponsored by BGB Group.