Lisa Bair | Managing Director, Market Access and Payer Marketing
BGB Group

With 34 years of industry experience, Lisa Bair is serial healthcare entrepreneur. She is the founder/ CEO of The Hobart Group (the largest payer agency in the US, which has since been acquired by Precision for Medicine) as well as the founder/CEO of Quantuvis, a SaaS-based solution to support rebate negotiations between payers and pharmaceutical companies. Her immense payer, HCP, consumer, PSP and digital expertise has been fueled by decades of experience launching first-in-class biologics in complex disease states inclusive of rare disease, as well as launching numerous blockbusters with recent experience shifting to rare and complex diseases.