Joan Kincaid is the Founder and CEO of And Scene, a patient experience insights platform for rare disease pharma teams. She has spent 25 years building SaaS platforms at the intersection of technology and human connection — from enterprise consulting to community engagement platforms. The last several years brought her to rare disease, studying how patients seek support online and what pharma patient marketing teams are missing. And Scene is what she built from that. 🌐 www.and-scene.com