Elan Shuker is Director of Series Development and Strategy at BBC StoryWorks, where he leads the creative and strategic direction of new programming across genres. With a background in corporate intelligence, storytelling and brand strategy, Elan has worked on high-impact campaigns, combining audience insight with innovative production. His work bridges commercial and creative worlds, bringing stories to life with purpose and originality. Elan is passionate about connecting audiences through meaningful narratives and fresh, engaging formats.
For centuries, humans have used stories to inform, educate and entertain. Those values have shaped over 100 years of BBC storytelling: we know that when we get those three things right, we’re able to create content that lives on in audiences’ hearts, minds and memories.
This panel, featuring leaders with diverse expertise across biotechnology and rare disease, will delve into our findings and discuss how to tell stories about innovation that matters.