Su Wai Yee Than | Vice President, Head of Customer Journey Mapping & Service Design
ATOM Myanmar

Su Wai Yee Than is the Vice President, Head of Customer Journey Management at ATOM Myanmar, where she leads the design and optimization of end-to-end customer journeys, customer experience frameworks, and service design initiatives across the organization.

With over a decade of experience spanning customer experience, business analysis, communications, and digital transformation, Su Wai Yee has played a key role in embedding customer-centric practices and Voice of Customer (VoC) programmes within Myanmar’s telecom sector. Her work focuses on journey orchestration, service improvement, customer loyalty, and operational transformation, with an emphasis on translating customer insights into measurable business and experience outcomes.

Prior to her current role, she held several leadership positions at Ooredoo Myanmar, including Customer Experience Senior Manager, Campaign and Communication Senior Manager, and Business Analysis Manager. During this time, she led multi-channel VoC initiatives, supported organizational CX transformation efforts, and drove projects related to process design, business analysis, and operational improvement.

Earlier in her career, she worked across media, training, and tourism-related roles, contributing experience in communications, localization, and stakeholder engagement.

Su Wai Yee is currently pursuing a Doctorate in Business Administration and holds an MBA in International Business from the Paris Graduate School of Management, alongside a Bachelor’s degree in Business Information Technology from the University of Greenwich.