Alyaa Ramlan | Head of Social
Unifi

Alyaa Ramlan is a communications and social strategy leader known for building culturally relevant brands in fast-moving, digital-first environments. With deep experience in the telecommunications and technology sector, she specialises in turning complex products into clear, engaging stories that resonate across social platforms and integrated media ecosystems.

Alyaa leads social-first brand strategy, content innovation, and creator collaborations— shaping always-on narratives that drive meaningful engagement beyond vanity metrics. Her work spans brand repositioning, major launches, and real-time communications, with a strong focus on audience insight, platform behaviour, and cultural timing.

Blending strategic discipline with creative instinct, she champions data-informed storytelling and agile communications frameworks that help brands stay relevant in an increasingly fragmented attention economy.

At the core of her approach is a belief that modern communications isn’t just about visibility—it’s about shaping conversations, building communities, and driving sustained brand affinity.