Jill Yeap is Head of Marketing at Tune Talk, where she leads brand, digital, and growth strategies to sharpen customer engagement in Malaysia’s MVNO space. With over 15 years of experience across FMCG and telecom, she brings a commercial mindset shaped by leading multinational portfolios such as Dettol, Colgate, and Dutch Lady, and is now translating that marketing precision into measurable results in telco.
Prior to joining Tune Talk, Jill held senior marketing roles at Reckitt and Colgate-Palmolive, where she built omnichannel campaigns across Southeast Asia, drove category growth, and led product innovation pipelines across home, personal care, and nutrition segments. Her approach — diagnose, strategize, execute, evaluate — has powered over 50 integrated campaigns and multiple award-winning brand activations.
Jill is known for blending consumer insight with operational discipline to create data-driven, market-relevant strategies. Her cross-sector fluency and P&L ownership make her a rare marketer equally fluent in creativity, execution, and commercial impact.